Impact of Domain Name Adoption on Digital Economy

The current crash in the fee of .ng area identify by NiRA, coupled with the enforcement of the use of .ng because the official communication channel for all MDAs by the federal authorities, are all geared in the direction of populating .ng area identify in Nigeria, writes Emma Okonji

The Federal Executive Council (FEC), this 12 months, authorised the National Policy on the Nigerian Government Second-Level Domains throughout its assembly on the sixteenth of February, 2022 and thus barred its employees from the use of generic domains, with a bid to implement the use of .ng area identify throughout all MDAs of authorities.

The National Information Technology Development Agency (NITDA) adopted up with the directive by not too long ago inaugurating a 14-man enforcement committee to watch the coverage implementation throughout all ministries, departments, and companies (MDAs) each on the state and federal ranges.

However, the February 2022 declaration is just not the primary by the FEC, leaving many individuals astonished as to why, after six years , the Nigeria authorities continues to be advocating for compliance concerning the native .ng area identify.

Should or not it’s thought to be ignorance or sheer sabotage {that a} diplomat for instance, would problem a name card which accommodates a .com, or, e-mail handle? It might very properly be that Nigeria’s high public officers usually are not conscious of the use of of their ministries. One is left questioning how lengthy it will likely be, to acquire full compliance to the brand new coverage.

It is shocking {that a} nation with 141,971,560 lively web customers within the fourth quarter of 2021, in line with the National Bureau of Statistics (NBS) report, has lower than 200,000 .ng domains to each native and worldwide homeowners. The statistics baffles many Nigerians, particularly when put next with the quantity of domains, which is the area identify for South Africa that has been pushed out to the world, and it’s in full use in South Africa and in lots of different African nations.

Most analysts have raised questions as to why many Nigerians have refused to make use of .ng domains. Who is in charge? Is it that Nigerians are 

pondering that the. ng is just not ok or they only don’t perceive its significance to nationwide model? Nigerians most likely want some kind of authorities insurance policies to make it considerably obligatory for people and companies to undertake the use of .ng area identify. 

One of the analysts who’s a registrar of .ng area identify, mentioned: “If you attempt to persuade some folks to change to .ng, a overwhelming majority of the folks would give all types of the reason why they don’t use .ng and lots of of these causes are merely based mostly on assumptions or rumour and never info.

According to the registrar, “It is vital to emphasize that the muse of any sustainable growth particularly within the information economic system, is the enactment and enforcement of insurance policies. Imagine, if we had a coverage that states that each registered firm in Nigeria should use .ng area nam.  We know this isn’t an inconceivable feat, after all of the UK and some different nations are imposing such insurance policies whether or not covertly or overtly.

“Therefore, the current strikes by the FEC have to be successfully carried out particularly in help of the digital economic system drives. The journey in the direction of financial diversification requires all people’s dedication to the event of a strong digital economic system and on this case, calls for the use of the Nigerian Second Level Domain by all government-owned web sites and official emails.

“The non-public sector is just not not noted both. Many Nigerian enterprise platforms nonetheless wrestle with the indulgence of .ng, not conscious of the immense profit it’ll provide to spice up their enterprise outlook each native and worldwide.”

The Benefits

Addressing the various advantages of the adoption and use of .ng area identify, most analysts are of the view that .ng area identify, which is Nigeria’s identification within the our on-line world, will improve world visibility of native companies and on the identical time, deepen native content material growth in Nigeria.

First, the Nigeria Internet Registration Association (NiRA) has the registry for .ng Internet Domain Names and maintains the database of names registered in Nigeria. It has proven dedication in the direction of this trigger by the current discount within the worth of .ng area identify registration by over 40 per cent, and the media efforts to tell most people.

Another registrar who highlighted the advantages of .ng area identify, mentioned: “The advantages are quite a few however allow us to think about a couple of of them. The .ng is the web nation code Top-Level Domain (ccTLD) for Nigeria. Nigeria’s area identify system identifies Nigeria-related web sites and is presently out there for registration within the following variants,, .ng,, and so on, with a couple of of them being restricted to Nigerian entities reminiscent of,, and so on.

“For occasion, Nigerian companies registering .ng domains have the quick profit of being ranked first on search engines like google when a web based search is performed. Using it and sustaining search engine optimisation for the web site will, over time, result in a rise in native visitors.”

The registrar added: “A powerful on-line presence is crucial. Your potential buyer will seemingly conduct an online search when in search of your services or products, and an internet site that’s comparatively straightforward to seek out and navigate will significantly improve your possibilities of making a sale, which .ng gives. Nigeria as a Nation is blessed with this distinctive area string referred to as .ng and we ought to be proud of this reward of nature. However, we must always not cease at appreciating it however proudly owning at the least one of the various variants.”

Foreign Exchange 

The ever growing overseas trade price has hiked the fee of internet hosting providers with multi-tenant cloud computing, utilizing the Virtual Private Server (VPS) and the identical goes for .com domains, however analysts are of the view that utilizing the .ng vary of domains will contribute to saving the scarce foreign exchange (FX).

Quite a bit of builders was once comfortable paying for his or her Virtual Private Server however not anymore as a result of of the excessive price of VPS, occasioned by excessive overseas trade price. 

Google, a worldwide model with native presence in Nigeria, owns each in addition to .ng, an instance of a ahead wanting world firm that performs native to achieve the eye of hundreds of thousands of folks in any market the place it operates. Google would quite serve each on-line searcher with outcomes utilizing once they seek for stuff inside Nigeria. Even when searches executed from exterior of Nigeria, in a spot like Ghana, utilizing the identical system, Google will nonetheless present the outcomes through

Local Content Development

With improve in native content material growth throughout all sectors of the Nigerian economic system, extra companies are prone to spring up. However, contemplating the report by the Small and Medium Enterprises Development Agency of Nigeria (SMEDAN), which acknowledged that the quantity of micro, small and medium enterprises (MSMEs) throughout the nation dropped by about two million between 2017 and 2021, it grew to become very apparent that Nigeria has no different selection than to develop its native content material and intensify the promotion of native manufacturers on-line.

The 2021 MSME survey revealed that there have been 39 million MSMEs in Nigeria, which is a big drop from the 41 million reported within the 2017 survey report.

Analysts are due to this fact of the robust opinion that Nigerians, together with authorities throughout all ranges should intensify motion within the growth of native content material by supporting the expansion of indigenous companies and firms. 

“Just think about what’s going to occur if just one per cent of the reported over 211 million Nigerians, in line with MacroTrends statistics, decides to personal .ng area identify. That can be over 21 million domains, which might finally function the muse for companies and ventures on the world large internet. Would that not additional strengthen the Nigerian model and dignify her on the Internet?” one of the analysts requested. 

Giving the implications of the deliberate refusal of some Nigerians to undertake and use the .ng area identify, analysts who analysed the enterprise and financial implications, mentioned all palms have to be on deck to drive the adoption and the use of the .ng area, in an effort to complement the efforts of NiRA.

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