Inspired Entertainment launches iGaming content with GAN

Inspired Entertainment has taken its iGaming content dwell in Michigan with GAN Limited.

The New York-based B2B supplier has prolonged its North American footprint with its newest content rollout within the Great Lakes State, which comes by way of GAN’s aggregation platform.

This platform is employed by varied firms, and consequently, Inspired’s partnership with GAN offers it entry to quite a few operators throughout a number of US jurisdictions.

Brooks Pierce, Inspired Entertainment’s President and Chief Operating Officer (COO), remarked on this, saying: “Multiple high iGaming operators within the US use GAN’s platform and we’re excited to collaborate with the GAN staff.

“We are within the early innings of rollout within the US digital gaming business and having GAN as a platform accomplice broadens our market entry.

“Demand for our content stays sturdy and we’re wanting ahead to ramping our on-line slot portfolio and distribution.”

This news comes after Inspired reached an agreement in December to supply its interactive games to operator Rush Street Interactive (RSI). This introduced the content in query to a number of regulated North American markets, together with New Jersey, West Virginia and, particularly, Michigan.

Consequently, its most up-to-date deal with GAN will strengthen its presence within the Great Lakes State.

“Inspired’s video games have had sturdy efficiency within the US, and we’re excited to incorporate their confirmed standard content within the GAN library,” stated Dermot Smurfit, GAN’s Chief Executive Officer (CEO).

“Our Super Remote Gaming Server (RGS) system has the potential to work with any US operator together with non-platform purchasers and we’re delighted to launch Inspired content to different iGaming states and prospects on the roadmap in 2022 and past.”