Bally acquires business-to-business Remote Gaming Server

(US).- Bally Technologies announced their Remote Gaming Server (RGS) product for online and mobile gaming. The RGS product enables access to its deep library of proven casino-gaming content, via a one-time integration.

These interactive versions will offer enhanced bonusing, proven play mechanics, progressives and other outstanding features that only a company with more than 80 years in the gaming industry can provide.

“The Bally Remote Gaming Server allows new and existing customers to seamlessly integrate Bally games into their online portals,” said John Connelly, Bally’s Vice President of Business Development. “When combined with Bally’s systems, the Bally Interactive products will deliver a single-view of the player – on the casino floor, at home, and on the move. The way in which these products will be integrated across multiple platforms will provide powerful cross-marketing tools for operators and dynamic bonusing benefits for their players.”

In addition to wager-based gaming applications, traditional casino operators without an online-gaming presence now have the ability to supplement their land-based gaming with play-for-free games using the Bally RGS. This technology will also be used as part of Bally’s business-to-business social initiatives in supporting customers when entering the social-gaming space. Bally systems customers will see added benefits over the next 12 months as the Company integrates its Interactive products into its systems, including SDS, ACSC and CMP, designed for management of casino, slots, and hospitality data as well as accounting, player ratings, loyalty programs, and more.

“Bally’s integration of the RGS into our cloud-based mobile platform gives operators the ability to incorporate Bally’s play-for-free or wager-based games into their mobile offerings,” said Bally Senior Vice President of Technology Bryan Kelly. “This means they can deliver a true, virtualized casino experience for players online and through their mobile devices.”

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