Mischievous betting model Paddy Power presents an eyebrow elevating ‘drama with balls’ after teaming up with inventive company Octagon for his or her newest advert marketing campaign.
“Bingoton” was formally rolled out in a style befitting the model’s proverbial bingo debutante right this moment (23rd September).
Written and artwork directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first displaying on ITV this night throughout Coronation Street.
The business takes viewers again to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a choice of ‘gents callers’, cleverly making a humorous parallel with the perils of modern-day relationship.
According to Josh Green, Executive Director at Octagon, this was the perfect comical conduit to convey the Paddy Power Bingoproposition:
“In the best phrases, bingo is drama with balls. That’s how the thought of Bingoton was born.”
Tom Muldowney, Head of Gaming Marketing with Paddy Power provides:
“We wished to make a ballsy advert and Miss Bingoton felt like the right main girl to convey our ‘extra possibilities’ message. That’s with the exception of the Suitor who despatched her (Charles) Dickens pix. He stays on the reducing room ground.”
The advert opens with gorgeous views of excessive society varieties gathering on the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who’s joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.
Suitor Number 10 will get the (bingo) balls rolling. But he’s rapidly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.
Suitor Number 3 is rapidly dispatched in an equally decisive method, having been judged by Miss B to be “catfishing once more” after she takes in his dated and unrecognizable profile portray.
Trying his luck subsequent is Suitor Number 66, a good-looking gentleman from Essex who solely has eyes for his personal reflection.
“The solely approach is EXIT,” she giggles below her breath to her lady-in-waiting.
Paddy Power’s newest marketing campaign comes with all of the easter eggs punters have come to anticipate from the mischievous model, who manages to marry drama (and balls) to make it an ideal match.
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