ENGAGECRAFT’S ‘PICK 5’ FAN ENGAGEMENT DELIVERS A WINNING PARTNERSHIP FOR RACECOURSE MEDIA GROUP & PADDY POWER WITH MARKET LEADING RESULTS – European Gaming Industry News

Reading Time: 2 minutes

 

• EngageCraft ship distinctive fan engagement for RMG and Paddy Power by their ‘Touch Platform’.
• Delivering market main engagement charges of 91%, information seize of 81% and Bet Now click on by of over 35%

Horseracing’s Pick 5 sport delivered by EngageCraft, and launched by Racecourse Media Group (RMG), in partnership with PaddyPower has yielded market main outcomes – together with engagement charges of 91%.

The Pick 5 sport, which launched for the Qatar Goodwood Festival, is obtainable to play by way of Racing TV and Paddy Power’s web sites and social media platforms.

The engagement was an instantaneous success reaching 440,000 distinctive customers together with the Goodwood and York Festivals and information seize of 81%.

29% of entrants opted into advertising with 24% choosing all 3 preferences that included advertising contact from Racing TV, Paddy Power and RMG racecourses for particular gives, betting promotions, suggestions in addition to ticket and hospitality gives.

Over 35% of gamers clicked the Bet Now button instantly by to the Paddy Power web site.

The Pick 5 sport has continued to carry out constantly since launch and there are additional enhancements to the format already in growth.

Due to the versatile and scalable nature of the platform, that is the primary of a portfolio of devoted horse racing Touch engagements being rolled out. The full portfolio consists of predictors, video votes, quizzes and polls, and built-in automated information feeds, together with race schedules, jockeys, trainers, kind, silks, betting odds, and betslip ‘handoffs’ to bookmakers.

A spokesperson at Paddy Power, mentioned “It’s been nice to associate with RMG & EngageCraft in delivering Pick 5. Their potential to get this to market in such a brief interval has been fairly spectacular. The early engagement with Pick5 has surpassed our preliminary expectations, and we’re excited to see it develop”

Clive Cottrell, RMG Marketing Director, mentioned: “We have been so impressed with EngageCraft and the Touch platform, that we had been capable of get a bespoke engagement reside in only a few weeks.  By collaborating with Paddy Power as our lead promoter of Paddy’s Pick 5 sport, we now have been capable of drive some unbelievable volumes and engagement.  Touch permits us to seamlessly create new video games and widgets and we’re trying ahead to driving much more fan engagement for horse racing.”

Rupert Pratt, EngageCraft, Sales & Marketing Director commented: “We’re delighted with the efficiency of the Pick 5 engagement, which is in line with what we’re seeing throughout our different Touch campaigns. The versatile nature of Touch means we will shortly optimize and adapt engagements to make sure repeat engagement and success.  We look ahead to rolling out the portfolio of engagements for RMG and their companions and their continued success”.

Related