Goodknight, India’s main family insecticide model, from the home of Godrej Consumer Products Limited, unveiled a TVC marketing campaign for Goodknight Jumbo Fast Card, an progressive spiral formed paper-based mosquito repellent. The movie conceptualised by Wunderman Thompson India, highlights the moments spent with household are those that really matter and Goodknight Jumbo Fast Card defend these moments from illness inflicting mosquitoes. The TVC exhibits how utilizing Jumbo Fast Card has an immediate knock-down impact on mosquitos and guarantees as much as 4 hours of safety guaranteeing uninterrupted ‘masti.’
The movie opens with a father-daughter duo, the place the daddy is speaking to his spouse who informs him that she is going to take 4 hours to get again dwelling. She asks the daddy to not have an excessive amount of enjoyable to which the daddy replies okay whereas noticing some mosquitoes above his daughter’s head. Seeing this the daddy instantly lights up Goodknight Jumbo Fast Card whose highly effective TFT know-how offers as much as 4 hour safety. The father – daughter duo is then seen enjoying round the home with out being interrupted by the mosquitoes. When the mom lastly comes dwelling, she appears round the home which is a multitude and sighs. But when she spots the daddy – daughter duo sleeping peacefully on the sofa, she smiles to herself and desires that the household all the time stays protected and glad.
Commenting on the TVC, Somasree Bose Awasthi, chief advertising officer, Godrej Consumer Products Ltd (GCPL), stated, “As the chief within the family pesticides class, Goodknight is dedicated to innovating and offering efficient but secure options at an reasonably priced worth level. With this TVC marketing campaign, we need to emphasise that the moments spent with household are those that really matter, and so they don’t want interruption particularly from mosquitoes. Goodknight Jumbo Fast Card vouches to guard households in order that these particular moments are cherished. Goodknight Jumbo Fast Card with its Fast motion that immediately offers reduction from mosquitoes and disease-causing mosquitoes away for an extended time.”
Priya Pardiwalla and Steve Mathias, VPs and government inventive administrators, Wunderman Thompson Mumbai, add, “The movie relies on the perception that evenings are a time after we all come again dwelling from work. A time to bond with households and play with our youngsters. But evenings are additionally a time when most mosquitoes enter our houses. Most of the options used within the night don’t final lengthy. The thought was centered on bringing alive a fun-filled night between a dad and his daughter. And how Goodknight Jumbo Fast Card’s 4 hour lengthy impact doesn’t let mosquitoes spoil their enjoyable.”
Tista Sen, regional inventive director Wunderman Thompson South Asia, stated, “Re implementing the household unit and relationships is the brand new Goodknight story with a revolutionary product that retains the second going. Mosquitoes are to be tackled and never get in the way in which of household time and the quick card makes a father- daughter bond much more particular within the night.”
In city and rural areas, that are susceptible to mosquito infestation, this revolutionary product doesn’t depend on electrical energy. Goodknight Jumbo Fast Cards can be found in a pack of 10 at a price of INR 10. In different phrases, the fee per utilization is as little as INR 1 solely. Furthermore, it leaves a nice scent lingering within the room.