Gaming studios are being acquired left, proper and middle. Microsoft introduced in January that it had reached a deal to amass Activision Blizzard for $68.7 billion and Sony adopted a couple of weeks later with a deal to amass Bungie for $3.6 billion.
Now, Electronic Arts — the studio behind The Sims, Battlefield, and FIFA — is actively searching for a potential purchaser or merger that’ll unlock its full potential.
NBCUniversal approached Electronic Arts CEO Andrew Wilson shortly after the Microsoft-Activision deal was introduced. The concept could be to merge each firms, with Wilson as CEO of the mixed entity. It’s claimed that the media and gaming giants negotiated the phrases of such a deal over a number of weeks, and whereas discussions had been superior, the proposal fell aside throughout the final month or so.
This hasn’t dissuaded EA from in search of a merger or purchaser, although. In truth, Puck’s report notes that the corporate has turn into extra decided than ever to succeed in a deal following Microsoft’s settlement to buy Activision Blizzard.
Among the potential suitors Electronic Arts has held talks with are Amazon, Disney, and Apple. It’s unclear how superior these discussions turned, however such a deal could possibly be of serious curiosity to all three.
In Apple’s case, buying Electronic Arts would grant it entry to a enormous library of gaming IP that could possibly be used to spice up Apple Arcade, place the model’s upcoming AR/VR headset as a gaming powerhouse, and even give the model’s Apple TV+ streaming service extra IP to play with.
The scenario with Amazon could be fairly comparable because of the Amazon Luna cloud gaming server.
https://www.retailnews.asia/apple-and-amazon-spoke-with-electronic-arts-about-a-potential-acquisition/
