Leaseweb’s devoted servers and international community of knowledge facilities ship elevated reliability and scalability to assist Xe.works’ digital promoting platform and future enterprise progress
Leaseweb Global, a number one internet hosting and cloud companies firm, introduced that Xe.works, a world, multi-directional media firm that buys and sells digital promoting house for web sites and cellular apps, chosen Leaseweb because the unique Infrastructure-as-a-Service (IaaS) supplier for its international promoting know-how community serving prospects within the U.S., Europe, Israel and Asia-Pacific area.
Xe.works operates a digital promoting platform based mostly on Real-Time Bidding (RTB) know-how, which allows the shopping for and promoting of on-line advert impressions via an automatic auction-based mannequin. RTB permits a number of advertisers to bid on a writer’s advert stock, with all the transaction happening in a matter of milliseconds. Even just some seconds in system lag might lead to a suboptimal consumer expertise and misplaced income for the enterprise.
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“Leaseweb’s enterprise-class options and customer-focused strategy have helped energy Xe.works’ enterprise, and we’re honored to be their supplier of alternative as they proceed to scale their rising platform.”
Given the quick tempo and high-volume calls for of RTB, Xe.works was seeking a internet hosting associate to present a extremely dependable and simply scalable infrastructure resolution. The firm chosen Leaseweb’s Dedicated Servers, which permits it to customise its companies and entry Leaseweb’s massive information middle protection, which is necessary because it appears to be like to scale its enterprise globally.
Leaseweb’s Dedicated Servers present excessive efficiency at an inexpensive value. Each Leaseweb Dedicated Server is tailor-made to ship a corporation’s each want.
Xe.works additionally required a excessive stage of assist to assist with provisioning, backup and restoration throughout campaigns, which should deal with tens of millions of requests per day from its international buyer base. Leaseweb’s robust assist capabilities had been unmatched and have turn into an important asset to Xe.works, permitting each the corporate to give attention to its core actions and its personal IT crew to be extra proactive and responsive.
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“Leaseweb has confirmed to be an important associate for our enterprise, offering us with the know-how and assist we’d like and the info middle protection we anticipate,” stated Xe.works CEO Dan Areshkovych. “Utilizing the extra sources of Leaseweb’s Dedicated Server resolution has enabled us to course of extra orders in much less time, considerably bettering our efficiency and giving us a aggressive edge within the market.”
“Xe.works acknowledged that so as to serve its prospects essentially the most well timed and impactful promoting alternatives, it wanted its infrastructure to be not solely dependable, however correctly sized and optimized to meet present and future demand,” stated Brian Sullivan, Account Manager at Leaseweb. “Leaseweb’s enterprise-class options and customer-focused strategy have helped energy Xe.works’ enterprise, and we’re honored to be their supplier of alternative as they proceed to scale their rising platform.”
https://martechseries.com/sales-marketing/programmatic-buying/xe-works-chooses-leaseweb-infrastructure-services-to-host-global-adtech-network/
