Here’s a Look at the Top Trends Shaping the Online Gambling Market – European Gaming Industry News

Reading Time: 3 minutes


Five up-and-coming sport developer groups from Hamburg satisfied the awarding committee with their mission concepts, pitching their manner into the Games Lift Incubator 2021. The incubator program begins on September 9 and goals to arrange the groups for the challenges of creating and advertising and marketing their video games initiatives in the worldwide markets – by start-up funding of 15,000 euros per workforce and an intensive three-month workshop and mentoring program below the steerage of worldwide business specialists. With the help of the Games Lift Network, consisting of specialists in advertising and marketing, pitching, enterprise growth, product growth, and PR, the groups will additional develop their concepts and ideas for marketable video games initiatives. The groups will likely be supplied with workspaces in the Hamburg co-working location “Code Working Space”. The Games Lift Incubator is organized by Gamecity Hamburg, the location initiative for the video games business, funded by the Free and Hanseatic City of Hamburg.

A complete of 17 groups and solo devs utilized to be taken in into the second run of the Games Lift Incubator.

The 5 collaborating groups had been chosen by the awarding committee, consisting of Anne Beuttenmüller (Director Marketing EMEA Niantic, Inc.), Ole Schaper (CEO & CTO Sviper), Wolf Lang (CEO Super Crowd Entertainment), Margarete Schneider (Project Manager Gamecity Hamburg) and Jens Unrau (Head of Department Media and Digital Economy at Hamburg’s Ministry of Culture and Media).

The 5 groups and initiatives in the Games Lift Incubator 2021:

  • The Invitation by tool1
  • Monstersongs VR by Denise Koch
  • PROSPECTOR by Koriol Games
  • supernightshift by think about it
  • The Treepoids by SUPERNATURAL GAMES

Anne Beuttenmüller, Director Marketing EMEA Niantic, Inc, is impressed with the big selection of initiatives genres from Hamburg’s developer scene: “It’s nice to see the versatility and prime quality of this yr’s Games Lift individuals. The builders and groups carry a nice ardour for his or her sport concepts and ideas. In the incubator, these 5 groups now have a distinctive alternative to work on their abilities and take away useful suggestions for his or her additional path into the business. I’m very excited to see the additional growth of our individuals.”

The 5 initiatives intimately:

The Invitation is an action-packed multiplayer loot shooter set in a future situation of Earth in the yr 2081. The workforce tool1 additionally efficiently utilized for prototype funding by Gamecity Hamburg.

Monstersongs VR by Denise Koch combines a graphic novel with a playable VR rock musical that takes gamers into a colourful world filled with monsters, puzzles, and music.

In the narrative sci-fi journey PROSPECTOR by Koriol Games, gamers uncover the thriller of a planet the place masks are important for survival and the sport’s heroes need to construct necessary relationships by a novel dialogue system.

In the cellular sport supernightshift, the workforce think about it turns the metropolis of Hamburg itself into a digital taking part in area wherein the gamers have to seek out the greatest manner by the metropolis utilizing totally different technique of transport.  

The Treepoids by developer/designer duo SUPERNATURAL GAMES places nature in the focus of an entertaining technique journey, with hand-drawn 2D graphics and many colourful characters on a mysterious island.

The workshop, mentoring, and training program of the Games Lift Incubator is put collectively in keeping with the wants of the collaborating groups. In addition to sport growth subjects, it covers areas akin to advertising and marketing, founding a firm, or mission administration.

In a public pitch occasion in December, the collaborating builders current the progress they’ve made in the incubator. Following the intensive part of the program from September to December, the individuals are supported for an additional yr with particular person teaching periods and by a world PR company specializing in indie video games. In 2020, 5 groups went by the first spherical of the incubator program. The program is aimed at builders and founders who develop digital sport concepts in Hamburg.


Among many others, these business specialists have agreed to share their data as coaches and mentors in the Games Lift Network:

Heather Chandler shares her expertise from over 25 years in the worldwide video games business, throughout which she labored as a senior producer on the hit sport Fortnite, with the individuals of the Games Lift Incubator in a workshop on producing and mission administration.

Simon Carless – is one among the best-known consultants in the online game business and offers primarily with advertising and marketing and enterprise growth. For the Games Lift individuals, he’ll maintain the workshop “Perfecting your Game Hook & the 10 commandments of discoverability”.

Further info on the funded initiatives, the Games Lift Incubator program and the specialists concerned can be found at  


More funding alternatives by Gamecity Hamburg

In addition to the Games Lift Incubator, Gamecity Hamburg additionally helps builders and video games firms from Hamburg by its Prototype Funding program. Each yr, a whole of 400,000 euros can be found for video games initiatives from Hamburg, particular person initiatives may be funded with as much as 80,000 euros as a non-repayable grant. For the first time, there will likely be a second spherical of Prototype Funding in 2021. From August 30, builders, groups, and SMEs from Hamburg are known as to use.

Related Posts