Penn National Builds New In-House iGaming Studio

Penn National reveals a brand new in-house iGaming Studio as they purchase HitPoint and sister firm LuckyPoint.

With a agency concentrate on the net gaming market, Penn National Gaming has revealed it has created Penn Game Studios, an in-house content material growth workforce with the first concentrate on creating iCasino content material. Alongside creating the model new in-house studio, Penn National additionally introduced that it had acquired Massachusetts-based HitPoint Studios and its sister firm LuckyPoint. LuckyPoint is a real-money gaming firm providing clients quite a few choices for customers.

Jay Snowden, president, and chief government officer of Penn National, mentioned they’re “extremely excited” to be launching the brand new iGaming studios. Snowden acknowledged that it was “one other essential step in our firm’s evolution” as they appear to make strides within the sports activities betting, retail, and interactive gaming trade.

Snowden added that the corporate will now “have the flexibility to create unique content material for our audiences.” He talked about the Barstool brand, expressing that they will now leverage that arm of the enterprise, together with their database of 20 million mychoice clients. He mentioned the subsequent step could be to “create cross-marketing alternatives with our brick-and-mortar services.”

In February final 12 months, Penn National agreed to a brand new partnership with Barstool Sports, buying a 36% stake within the firm. Currently, on-line on line casino video games are authorized in West Virginia, Delaware, Pennsylvania, and New Jersey, and Michigan. The firm already has a presence in Michigan with its on-line on line casino, so Pennsylvania could be the subsequent logical step as Penn National is predicated there.

Background on HitPoint Purchase

HitPoint was established in 2008 and is an unbiased recreation design and growth studio. The firm has created over 50 video games for a few of the largest manufacturers and publishers within the trade. Some of the names embrace EA/PopCap, Disney, Google, NBCUniversal, and Ellen DeGeneres.

In 2019, HitPoint spun off LuckyPoint to focus on real-money recreation growth and the event and operation of a distant gaming server, in line with a press launch. In addition to conventional slot machines and on-line on line casino desk video games, the LuckyPoint RGS provides varied gaming types to desktop and cellular units.

HitPoint CEO Paul Hake mentioned they’re “thrilled to be becoming a member of Penn National.” He mentioned the corporate could be bringing their “experience to the corporate’s interactive division.” In addition, Hake mentioned that they’re excited to deliver their “creativity, design, and engineering expertise” to an already established workforce at Penn National.

HitPoint and LuckyPoint workers will develop into a part of Penn National’s interactive division, Penn Interactive.

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