The regulated betting and gaming trade is becoming a member of forces as soon as once more for Safer Gambling Week 2021.
This 12 months’s occasion will run from November 1-7 and can see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine commerce affiliation – coming collectively in a renewed drive to champion larger requirements.
The annual marketing campaign has been working since 2017, when the trade united for the primary time to advertise Responsible Gambling Week.
Once once more, this 12 months’s occasion will see a blitz of safer playing messages each on-line and in land-based venues, sparking a nationwide dialog on easy methods to wager responsibly.
Last 12 months’s occasion was an enormous success, regardless of the pandemic inflicting the closure of betting retailers, casinos, bingo golf equipment and amusement arcades throughout the UK.
The variety of social media impressions – the place somebody noticed a publish associated to Safer Gambling Week 2020 – hit 19 million, a rise of 19 per cent on the earlier 12 months. And the variety of classes on the Safer Gambling Week web site throughout final 12 months’s marketing campaign was 18 per cent larger than the 12 months earlier than.
Meanwhile, operators additionally reported a rise within the variety of clients utilizing safer playing instruments similar to setting deposit limits and self-exclusion – proof of the true cut-through Safer Gambling Week has among the many common inhabitants.
Every arm of the regulated betting and gaming trade will come collectively to encourage employees, clients and most of the people to boost consciousness of, and to speak about, safer playing.
Regulated betting and gaming operators already work tirelessly all 12 months spherical to advertise safer playing, together with by encouraging deposit limits and time-outs, in addition to directing clients to the vary of self-exclusion companies that exist.
Safer Gambling Week gives a possibility to go even additional by encouraging companies and organisations to start out a dialog, not solely with employees and clients, but additionally with their family and friends.
Michael Dugher, chief govt of the BGC, mentioned: “As the requirements physique representing the regulated betting and gaming trade, the BGC is delighted to assist Safer Gambling Week 2021.
“Last 12 months’s occasion was an enormous success regardless of the pandemic and, with the prospect of betting retailers and casinos being open when this 12 months’s takes place, I’m positive Safer Gambling Week 2021 will likely be even higher.
“Our members already display their dedication to safer playing by way of issues like elevated funding for analysis, schooling and therapy, the whistle to whistle ban on TV betting commercials throughout dwell sport and strict ID and age verification checks.
“During the pandemic, we’ve got additionally seen the variety of safer playing messages on betting web sites greater than double, whereas direct interventions the place clients have been spending extra money and time betting than earlier than Covid have elevated by 25 per cent.
“Safer Gambling Week is a good alternative to spotlight this improbable work – and emphasises the distinction between the regulated trade and the unlicensed and unlawful on-line black market, which has not one of the safeguards that are commonplace amongst our members.”
Miles Baron, chief govt, The Bingo Association, mentioned: “Safer Gambling Week is a vital a part of the bingo trade’s dedication to social duty and gives a helpful focus for highlighting exercise and assist that’s obtainable all year long. As venue-based companies, the sector recognises the necessary alternative we’ve got to advertise safer playing messages and interact immediately with clients.”
John White, chief govt, bacta, mentioned: “Safer Gambling Week as soon as once more permits the trade to showcase its year-long dedication to safer playing. It additionally brings buyer focus to the instruments which might be obtainable to them in the event that they in anyway really feel their playing is turning into problematic. Those instruments proceed to develop as we study extra about safer playing and kind a part of our ambition to cement social duty on the coronary heart of our supply to the buyer.”
Existing registered marketing campaign supporters have already acquired affirmation of the dates for this 12 months’s occasion and can obtain additional updates from Safer Gambling Week organisers as data and supplies grow to be obtainable.
Organisations looking for data on Safer Gambling Week 2021, or easy methods to grow to be a registered supporter, ought to go to the Safer Gambling Week website online (www.safergamblingweek.org) or the Safer Gambling UK website online (www.safergamblinguk.org). The web sites are key data factors for safer playing sources and knowledge and for Safer Gambling Week 2021.
Safer Gambling Week 2021 social media channels are additionally dwell: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.
