Open Steam Client
Go to Steam Library
Click on the dropdown and ensure ‘Tools’ is checked in the options
Then you can search for Palworld in the search bar on the left sidebar
You will see two results. Click to install Palworld Dedicated Server
Click Play Palworld Dedicated Server. This starts a Private server
If you want to create a Public server, you can select ‘Open and start as a community server’.
This should open a black remote dialog box. You can enter and share your IP address here to allow players to join your server.
https://esports.gg/news/gaming/create-palworld-dedicated-servers-private/