Tools and Techniques for Marketers

Tools and Techniques for Marketers


Published September 23, 2023

Many marketers experience their emails getting flagged as spam. It is not a pleasant experience, considering the amount of time and effort put together to work tirelessly on it and also the potential impact it can have on your IP score. The same way an email bounces can be devastating, especially when they are high.

In order not to experience such, marketers utilize tools like a paid or free email validator to confirm whether the emails exist or not. This tool checks for typos or other mistakes that could result in misdirects and bounces.

In this article, you will be guided through the maze of email bounce rates and tips to control them. But first, let’s understand what an email bounce rate is.

What is Email Bounce Rate?

An email bounce rate means the number of emails that could not be delivered compared to the number of emails sent. Email bounce is a temporary or permanent delivery failure. There are generally two types of email bounce: soft bounce and hard bounce.

Soft Bounce

Soft bounce is a temporary issue faced with email delivery. This could arise as a result of a problem with the recipient’s mailbox or email server. Since this kind of bounce is temporary, the mail server will try to deliver the emails again after a while.

Hard Bounce

This kind of bounce is a permanent email delivery failure issue. Unlike soft bounce, failure of delivery has a significant impact on email deliverability and sender reputation. This can be caused by blocked IP addresses, invalid email addresses, etc. In hard bounce, mail servers will not try to deliver the emails again later.

Let’s delve into some tips on how to reduce email bounce rates.

Adopt Valid Practices While Creating Email Lists

An email list is required for your marketing email campaign, and building a list demands much time and effort. So, marketers are tempted to go the easy way by buying an email list. The downside is that the bought email list usually contains spam traps. If you send emails to such addresses, you will be marked as a spammer, thereby increasing your bounce rates and affecting your email deliverability rate.

The best way to build an email list is to ask your customers to voluntarily submit their emails if they would like to receive promotional emails.

Clear out and Verify Your Mailing List Regularly

Ensure to regularly go through your subscriber list and delete users that are not active. Also, validate and eliminate invalid email addresses that don’t exist or have incorrect addresses. New control technology provides several tools that can help you thoroughly check and verify your list.

Examine Your Emails Before Sending Them Out

Examining every email before sending them out is always a good idea because it will help you prevent an issue and text email bounce rate to a certain degree. You can do this by using the given tools.


Email bounce rate can be frustrating, considering the time it takes to assemble everything and not get your desired results. Adopting legitimate practices while creating an email list and examining your emails before sending them out to recipients are some of the few tips that can significantly assist you in reducing email bounce rates. Also, ensure to get in touch with the various tools and techniques other marketers are utilizing to experience success in their email marketing campaigns.

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