NBCUniversal mentioned it has added 5 senior knowledge, know-how and measurement executives to its world promoting and partnerships division.
The execs are Dan Bernard, senior VP, model engagement; Kaitie Coghlan, senior VP, knowledge product and partnerships; Nick Illobre, senior VP, product technique and enterprise improvement enterprise knowledge; Leah van Zelm, senior VP, knowledge science; and Maggie Zhang, senior VP, measurement technique and operations.
“NBCUniversal sits on the intersection of media and know-how, and our method is constructed for the brand new period of media to make sure that entrepreneurs and advertisers can attain all audiences throughout all screens in a unified method,” Krishan Bhatia, president & chief enterprise officer, at NBCU, mentioned. “However, we should proceed to push for future-proofed options. Today’s appointments show our ongoing dedication to reworking our knowledge, know-how and measurement capabilities — and finally our mission to assist our prospects higher interact with their audiences.”
Bernard most lately led efficiency advertising account administration at Real Chemistry.
Coglan beforehand was VP, knowledge partnerships at LiveRamp.
Illobre had been VP, product technique, for Crossix Analytics, which was acquired by Veeva Systems.
Van Zelm had been VP, world advertising analytics at NBCU Parks and Resorts
Zhang most lately led the measurement success staff at Amazon Ads and earlier than that was government VP of video analysis & insights at Dentsu.
Bernard, Coghlan, Illobre and van Zelm will report back to Chief Data Officer John Lee, whereas Zhang will report back to government VP for measurement and affect Kelly Abcarian. ■