The regulated betting and gaming business is becoming a member of forces as soon as once more for Safer Gambling Week 2021.
This yr’s occasion will run from November 1-7 and can see the Betting and Gaming Council, the Bingo Association and bacta – the amusement machine commerce affiliation – coming collectively in a renewed drive to champion greater requirements.
The annual marketing campaign has been operating since 2017, when the business united for the first time to promote Responsible Gambling Week.
Once once more, this yr’s occasion will see a blitz of safer playing messages each on-line and in land-based venues, sparking a nationwide dialog on how to guess responsibly.
Last yr’s occasion was an enormous success, regardless of the pandemic inflicting the closure of betting retailers, casinos, bingo golf equipment and amusement arcades throughout the UK.
The variety of social media impressions – the place somebody noticed a publish associated to Safer Gambling Week 2020 – hit 19 million, a rise of 19 per cent on the earlier yr. And the variety of classes on the Safer Gambling Week web site throughout final yr’s marketing campaign was 18 per cent greater than the yr earlier than.
Meanwhile, operators additionally reported a rise in the variety of clients utilizing safer playing instruments akin to setting deposit limits and self-exclusion – proof of the actual cut-through Safer Gambling Week has amongst the normal inhabitants.
Every arm of the regulated betting and gaming business will come collectively to encourage employees, clients and the normal public to elevate consciousness of, and to speak about, safer playing.
Regulated betting and gaming operators already work tirelessly all yr spherical to promote safer playing, together with by encouraging deposit limits and time-outs, in addition to directing clients to the vary of self-exclusion companies that exist.
Safer Gambling Week gives a chance to go even additional by encouraging companies and organisations to begin a dialog, not solely with employees and clients, but in addition with their family and friends.
Michael Dugher, chief government of the BGC, stated: “As the requirements physique representing the regulated betting and gaming business, the BGC is delighted to assist Safer Gambling Week 2021.
“Last yr’s occasion was an enormous success regardless of the pandemic and, with the prospect of betting retailers and casinos being open when this yr’s takes place, I’m positive Safer Gambling Week 2021 will likely be even higher.
“Our members already exhibit their dedication to safer playing by way of issues like elevated funding for analysis, training and remedy, the whistle to whistle ban on TV betting commercials throughout stay sport and strict ID and age verification checks.
“During the pandemic, we have now additionally seen the variety of safer playing messages on betting web sites greater than double, whereas direct interventions the place clients have been spending extra money and time betting than earlier than Covid have elevated by 25 per cent.
“Safer Gambling Week is a superb alternative to spotlight this unbelievable work – and emphasises the distinction between the regulated business and the unlicensed and unlawful on-line black market, which has none of the safeguards that are commonplace amongst our members.”
Miles Baron, chief government, The Bingo Association, stated: “Safer Gambling Week is a crucial a part of the bingo business’s dedication to social duty and gives a helpful point of interest for highlighting exercise and assist that’s accessible all through the yr. As venue-based companies, the sector recognises the vital alternative we have now to promote safer playing messages and interact immediately with clients.”
John White, chief government, bacta, stated: “Safer Gambling Week as soon as once more permits the business to showcase its year-long dedication to safer playing. It additionally brings buyer focus to the instruments which might be accessible to them in the event that they in anyway really feel their playing is changing into problematic. Those instruments proceed to develop as we be taught extra about safer playing and kind a part of our ambition to cement social duty at the coronary heart of our offer to the client.”
Existing registered marketing campaign supporters have already obtained affirmation of the dates for this yr’s occasion and can obtain additional updates from Safer Gambling Week organisers as info and supplies turn into accessible.
Organisations in search of info on Safer Gambling Week 2021, or how to turn into a registered supporter, ought to go to the Safer Gambling Week site (www.safergamblingweek.org) or the Safer Gambling UK site (www.safergamblinguk.org). The web sites are key info factors for safer playing sources and knowledge and for Safer Gambling Week 2021.
Safer Gambling Week 2021 social media channels are additionally stay: @SGWeek21 on Facebook, Twitter and Instagram #SGWeek21.
