Tradable Bits hires two new VPs of Business Development Jack Patterson and Maurizio Barbieri

Canadian-based Tradable Bits has made two key hires to continue the expansion of its client base. The company has hired Jack Patterson and Maurizio Barbieri as VPs/Business Development. Patterson and Barbieri will oversee North America and Asia, respectively, reporting to Tradable Bits Global CRO Greg Bobolo.

Patterson’s resume features significant sports experience. Most recently, he spent almost six years as Learfield’s VP/Digital and Social Media. He’s also worked with the Commanders, Comcast Spectacor and SFX Sports Group, among others. Barbieri served as Twitter’s Head of Sports and Gaming Partnerships in southeast Asia and greater China for more than four years. He was also the Head of Sports for Samsung Electronics from 2013 to 2016.

Tradable Bits, which provides fan data and marketing solutions in the sports and entertainment space, has seen their revenue grow by 130% in the past two years. They’ve also maintained a 95% client retention rate in 2023. The company was one of SBJ’s Power Players: Fan Experience Tech.