A Simple Guide – Forbes Advisor INDIA

A business email is an email address that includes your business’s custom domain name, such as [email protected], rather than a free personal email client such as [email protected]. Professional email is a must-have for businesses of all sizes and it comes with a number of benefits from credibility to security. 

Follow along to learn how to create a business email address easily, in just a few minutes.

Why Do I Need a Business Email?

Business email is a must-have for businesses for a number of reasons. Not only does it give you a way to separate your business email from your personal email, but it also looks more professional, is more memorable, offers more control and enhances your security.

Here’s why every business should use a professional email address:

• Establishes credibility: When you send an email to potential customers from a professional email address, it has multiple benefits.
• Brand consistency: Imagine sharing a business website address with a potential customer and then sending a proposal or product details from a personal email account. This confuses the prospect and a confused prospect is less likely to buy. When you send an email from your business email account, it improves brand consistency and hence chances of conversion.
• More memorable: Unlike a personal email, a business email is directly associated with your business and website, making it easier to remember or recall.
• Increases control: With business email, you can set up an admin and manage all email accounts. For example, you can set up new staff accounts, as well as remove old accounts and set up email forwarding.
• Enhanced security: The best business email service providers offer enhanced security features to help you further safeguard your accounts. Using business email is advisable to not only enhance security for external communications but internal as well.

Professional communication demands professional email. On top of the above benefits, having business email also opens the door to more integrations, email addresses (e.g., [email protected]) and a more organized business.

What Is Email Hosting

Email hosting is a service that hosts your email account and the files associated with it on a remote server. In addition to storing the emails and files, the email host also provides additional services such as:

• Routing received emails to your network
• Email authentication and security
• Email management and filtering

Each email hosting service provides different services and emphasizes different aspects of email management. You should choose one that meets your business email needs while also fitting your budget.

How To Create a Business Email in 7 Easy Steps

There are a few different ways to create a business email address, from using an email service provider such as Google Workspace or Microsoft Outlook or using an email hosting service, such as DreamHost or SiteGround. Since Google Workspace is one of the world’s most popular email service providers that offers very easy account set up, tons of features and competitive pricing, we’ll use it as an example.

If you have already used Gmail for personal email, the learning curve would be quite flat as the interface is the same.If you do not have a domain name, Google Workspace will also help you purchase it. Create a Google Workspace account for a free trial of 14 days in exchange for your credit card details and get started.

Here’s how to create a business email address with Google Workspace:

1. Go to workspace.google.com and click “Get started.”
2. Enter your contact information, such as business name, employees and country.
3. Denote whether you already have a domain name, such as yourbusiness.com.
4. If you have a domain, you will be prompted to connect it. If you do not have a domain, you will be prompted to search for one to purchase.
5. Enter your business information, such as address.
6. Choose your username and password.
7. Select a plan and complete the checkout process.

Once you have created your business email with Google Workspace, go ahead and add your custom email signature and add any integrations that would be helpful to you and your business, such as Calendly or DocuSign.

Keep in mind that when you create a business email with Google Workspace you will automatically begin a free 14-day trial. So use the time to decide if it’s the right email service provider for you, and if not, try another one of the best email hosting services.

Frequently Asked Questions (FAQs)