In this increasingly digital age, email has become one of the most important ways we communicate – especially in business. If you’re a small business, having the right business email account can help you streamline your communications both internally and externally.
Not only does doing business over email give you a papertrail of everything agreed, it also offers flexibility. You’ll avoid missed calls or forgotten voicemail messages, allowing people to respond in their own time.
Keep reading our guide to see some of the best business email accounts for your small business.
What is a business email account?
A business email account is just like any other email account – but solely for your work life.
There are many benefits to creating a separate email account for your work life. Firstly, it helps maintain your brand. A business email address makes you easily recognisable to your customers, so there’s less chance of your emails being missed or sent to spam folders.
This also helps to create brand credibility – customers may feel more comfortable speaking to you through a business email account rather than a personal one.
A business email account can also help you with setting up mailing lists. You can use mailing lists to send offers and marketing promotions to your customers, keeping them up to date with your business.
If you’re using your business email address to speak with customers, make sure you read up on the latest data protection regulations.
Business email accounts can even help with internal communication. This keeps your team connected – especially if you’re not local to one centralised office.
What is the best email account for a business?
There are plenty of options to choose from when you set up a business email account.
Consider how many employees you have and how much storage you’ll need. Do you often send large files? What about security features to protect confidential information? Different email providers focus on different aspects, so find the one that works for your business.
Client-based email vs webmail
The first thing you’ll need to do is choose the type of email service you want: client-based or webmail?
Client-based email is software which will need to be downloaded wherever your team uses their emails. The software then syncs with your email server to give you access. You’ve probably used a client-based email in your personal life if you’ve ever used Apple Mail or Outlook.
The other option is webmail, which is the most commonly used email both personally and professionally. You can access webmail from any internet browser (though many platforms have their own app too). There’s no additional software needed, making it a more accessible option for many.
Yahoo and Gmail are common webmail options you may have used before – and Outlook even has its own webmail version for browser use.