LeoVegas acquires Push Gaming, will help boost US expansion efforts

MGM Resorts International announced Monday that its subsidiary, LeoVegas, had acquired the majority of game developer Push Gaming Holding Limited. The deal includes Push Gaming’s subsidiaries and the future operating commitment of the founding management team.

While the agreement has yet to be finalized, it is LeoVegas’ first significant investment since becoming part of MGM Resorts in 2022.

LeoVegas adds Push Gaming as part of its further expansion

Push Gaming’s proprietary technologies, intellectual property and development expertise will support LeoVegas’ content production. The addition of Push Gaming will strengthen LeoVegas’ plans for continued US gaming growth through expansion.

Gary Fritz, president of MGM Resorts International Interactive, said via the company’s news release:

“The acquisition of Push Gaming by LeoVegas is consistent with our vision to expand MGM Resorts’ digital gaming presence internationally to grow our capabilities and products over the next several years.

We are pleased to bring Push Gaming into our business as it brings a track record of developing games that are popular and have staying power in the industry as well as an exceptional management and operating team.”

Acquiring a supplier with a “strong customer base”

Push Gaming, based in London, is described as an “industry-leading innovative creator” of entertaining digital games for betting and gaming companies. The company has become a game developer focusing on creating high-quality online slots.

It offers more than 29 games to over 200 operators globally. Push Gaming’s most popular titles include:

  • Razor Shark
  • Wild Swarm
  • Big Bamboo
  • Jammin’ Jars.

Push Gaming was founded in 2010 and has central offices in London and Malta. The software supplier is licensed by the UK Gambling Commission (UKGC) and Malta Gaming Authority (MGA). The company also expanded into Ontario’s online gambling market, registering with the Alcohol and Gaming Commission of Ontario (AGCO).

LeoVegas CEO Gustaf Hagman said in the news release:

“I’m thrilled to welcome Push Gaming to our extended family. The management team at Push Gaming has had a phenomenal journey, quickly growing the company from a small start-up to a player with outstanding proprietary content and a strong customer base. We look forward to contributing to their continued success moving forward.”

Push Gaming remains under the same management team

As part of LeoVegas, Push Gaming will remain under the same management team. Its employees will continue developing games distributed through their platform and the remote gaming server.

The transaction is subject to regulatory and customary approvals and should be completed in the third quarter of 2023.

MGM acquired LeoVegas last year in a more than $600 million deal to spread its US online gambling operation to other markets, including Europe. The acquisition also signified an addition of digital expertise to MGM’s predominantly retail business.


Related Posts