Generative AI: Mercedes-Benz no longer ranks #1 for branded queries.
Generative AI is a game changer for branded queries
In the “old Google” it was basically guaranteed that Mercedes Benz would rank #1 for “Mercedes e-class configurator”. In the “new Google” (SGE experience) this is no longer the case.
Google promotes specialized articles, including one from a local dealership that got SEO right. Counter to belief, SGE did not kill Content-SEO. Actually the opposite is true, brands such as Mercedes Benz will have to start creating specialized content guide pages.
https://www.linkedin.com/posts/rdalchow_little-helper-what-is-reseller-hosting-activity-7069280235837386752-dJjC
