Bluehost Web Hosting review | TechRadar

One of the world’s largest web hosting (opens in new tab) providers, Bluehost has almost two decades of experience in helping users build a quality home on the web.

Bluehost is now owned by Newfold Digital (previously Endurance International Group), the company also behind major hosting names like HostGator (opens in new tab), iPage, (opens in new tab) and

Bluehost has a real depth of knowledge which goes way beyond most competitors. The company doesn’t just know how to install WordPress (opens in new tab) and launch the dashboard, for instance. It has developers working on the platform full-time, and has been directly recommended by since 2005.

It’s a mix which has earned Bluehost major success. Datanyze’ Web Hosting Share (opens in new tab) report places the company in 6th place amongst business users. Only hosting giants such as GoDaddy, Amazon and Google scored higher. 

What types of hosting does Bluehost offer? 

Bluehost offers low-cost shared hosting (opens in new tab), ideal for first-timers and personal or small business sites. 

A wide range of the best WordPress hosting (opens in new tab) plans could work for anything from a simple personal blog, to a feature-packed business-critical site or a leading-edge web store.

Bluehost’s dedicated and VPS hosting (opens in new tab) give you a far more powerful hosting environment, delivering the maximum possible speed for the most demanding projects.

The company also offers a very full range of add-on products and services: website design (opens in new tab), domain registration, email hosting (opens in new tab), premium support and more.

Next, we’ll break down these various ranges, look at what they offer, and explore which hosting plans are best for different types of sites.

Bluehost shared hosting homepage screenshot

Bluehost offers quality WordPress plans with some powerful extras (Image credit: Bluehost)

Bluehost shared hosting

Opt for a shared hosting plan and your website is stored on a server which also hosts many other accounts. This scheme saves money, because the cost of the server is shared between many users. But it also reduces performance, because the server’s resources – the processor, the RAM, the network connection – are also shared by all the accounts.

Bluehost’s shared range is priced from $2.95 a month on the annual plan ($9.99 on renewal). This supports a single site and a lower than average 10GB storage, but the feature list scores free domain, free SSL (opens in new tab), free CDN (opens in new tab) (Content Delivery Network), automated WordPress installation, a bundled website builder (opens in new tab), and 24/7 support via live chat (opens in new tab) and telephone.

Upgrading to the other shared plans adds resources to improve speeds, and throws in some valuable extras. The top Pro plan ($13.95 a month billed annually, $28.99 on renewal) includes 100GB storage, supports unlimited websites, adds automated backups, domain privacy and a dedicated IP.

Whatever you choose, Bluehost offers top quality management tools. A well-designed custom control panel organizes account and hosting features, Softaculous (opens in new tab) reliably installs WordPress in barely a minute, and cPanel (opens in new tab) helps create email accounts, organize files, work with domains and more.

These are capable products, easy to manage, faster than most (more on that later) and powerful enough to handle many personal and small business sites.

But the plans are also more expensive than some, once the introductory deals end. The cheapest plans don’t offer backups, and there are potential extra costs elsewhere. A free domain sounds great, for instance, but Bluehost’s above-average annual renewal fees ($18.99 for .com, $27.99 for, vs. $13.98 and $9.98 at Namecheap (opens in new tab), for instance) mean you may pay more over time.

If it’s important to make savings, consider Hostinger (opens in new tab). The company’s Premium shared hosting plan is priced similarly to Bluehost’s cheapest plans, at $2.99 a month on the annual plan, $11.99 on renewal. It can’t quite match Bluehost for management tools (no cPanel, no Softaculous), although its own control panels are still better than most. But it scores in other areas, with weekly backups, 100GB storage and support for 100 websites, and our performance tests found Hostinger and Bluehost deliver very similar speeds.

WordPress on all platforms

Bluehost offers WordPress hosting on all platforms (Image credit: WordPress)

Bluehost WordPress hosting

WordPress is the world’s leading website creation platform. It’s not difficult for home users to learn, yet is also powerful enough to build and run powerful business sites, huge web stores and more.

Bluehost’s $2.75 a month shared hosting plan can automatically install WordPress, and is fine if you just want to find out how the platform works. But it doesn’t have many specialist WordPress features, and you can get similar plans from other hosts for less.

Bluehost’s WP Pro range (from $19.95 a month over three years) extends your WordPress possibilities with premium themes to give your site a facelift, a staging environment for safer testing of website changes, and automatic WordPress updates. 

Additional hosting features include unlimited storage, support for unlimited sites, malware detection and daily scheduled backups. 

Business-friendly extras include marketing tools, site traffic analytics and SEO guidance, while the best plans include PayPal integration and a high-speed search tool.

This is a nicely-judged mix of features, with plenty of appeal for the target small business audience. But if you’re looking to save money, and don’t need Bluehost’s business tools, HostGator’s managed WordPress tools include free migration, domain, backups and malware scanning, and are priced from $5.95 a month on the three-year plan ($9.95 on renewal.)

Elsewhere, IONOS (opens in new tab) scores for its array of WordPress plans. Casual users can have a surprisingly capable plan for $0.50 a month in year one ($8 on renewal); at the top of the range, the $120 Agency plan offers speedy VPS hosting for up to ten demanding business sites, and there are plenty of mid-range options in between.

VPS hosting homepage on Bluehost

(Image credit: Bluehost)

Bluehost VPS hosting

VPS (Virtual Private Server) hosting is a scheme where a physical server is divided up into individual server environments. There are far fewer accounts on a server than you’ll see with shared hosting, and your VPS doesn’t have to share its resources with other sites. That’s a real performance plus, and while some shared hosting plans might struggle with 10,000 visitors a month, a good VPS can usually handle hundreds of thousands. 

Bluehost has three VPS plans. The simplest gives you 2 CPU cores, 2GB RAM, 30GB storage, 1TB bandwidth and a cPanel/WHM license for $19.99 a month over three years, $29.99 on renewal. At the top of the range, a 4 core, 8GB RAM, 120GB storage and 3TB bandwidth setup is priced at $59.99 a month over three years, $119.99 on renewal.

There’s nothing wrong with these systems, and we found that they deliver decent performance for most small and mid-range sites. But three plans doesn’t give you a lot of choice. 

On CPU cores, for instance (a measure of processor power), some providers have VPS plans ranging from one to 24 or even 32 cores. Bluehost’s two to four core plans will work for some, but there’s no way it can begin to satisfy everyone (and there are no ways to reconfigure the plans to suit more demanding users, either.)

IONOS’ VPS plans are mostly for experienced users who know what they’re doing, but they’re built to address a far wider audience than Bluehost. Prices range from a very basic 1 core, 512MB server for $2 billed monthly, up to an 8 core, 24GB RAM setup from only $24 a month for the first six months, $45 on renewal. 

But if you’re not sure what you want, check out Hostwinds (opens in new tab). VPS plans range from $4.99 a month for a 1 core, 1GB setup, to $395.24 for a hugely powerful 16 core, 96GB system with the power to run almost everything. Windows hosting is available if you need it, and most plans have some customization options to help ensure they suit your needs.

Bluehost cPanel

A full-featured cPanel setup is stuffed with web management features (Image credit: Bluehost)

Bluehost dedicated hosting

Selecting a dedicated hosting package gets you the maximum resources and control: an entire web server, for your use only. No more sharing, no more unexpected slowdowns because another user’s site is busy, just consistent high speeds, day and night.

Bluehost has a tiny range of only three dedicated hosting plans. They’re very similar, too. 

The Starter plan features a 4 core, 2.3GHz CPU, 4GB RAM, 2x500GB storage and 5TB bandwidth/month server for $79.99 a month over three years ($119.99 on renewal). 

The high-end Premium plan has a 4 core, 3.3GHz CPU, 16GB RAM, 2x1TB storage and 15TB bandwidth/month setup for $119.99 a month over three years ($209.99 on renewal.)

These plans are fairly priced, and should provide decent performance for your latest high-powered, speed-critical web projects. But as with the VPS range, they only cover a very small part of the market, and there many other needs Bluehost doesn’t address.

IONOS has budget dedicated servers for experienced users from under $50, for instance.

Liquid Web’s dedicated range is all about features and power. Its cheapest dedicated server (from $169 a month) is more capable than Bluehost’s best, and these go up to dual CPU, 32-core, 64GB RAM monsters that can handle the most demanding of web tasks.

Alternatively, consider InMotion Hosting (opens in new tab). It’s a little more expensive than Bluehost, but has more plans, managed and unmanaged options, flexible billing (1, 3, 6, 12 months) and more, just some of the reasons it’s top of the list in our Best Dedicated Hosting guide.

Bluehost website builder dashboard

Bluehost website builder dashboard (Image credit: Bluehost)

Does Bluehost have a website builder?

Bluehost offers a low cost WordPress website builder (opens in new tab), with plans covering everything from small personal blogs to medium-sized business sites and even some capable web stores.

The reasonably-priced starter plan ($2.95 a month in year one, $10.99 on renewal) includes 300+ templates, prebuilt designs for various industries and site types, and a drag-and-drop editor to easily add pictures, text, videos, forms and other blocks to your page.

The plan doesn’t include backups, and adding them bumps up the price by $2.99 a month. But there’s a bonus in support for hosting unlimited websites (many budget WordPress plans limit you to one).

Worthwhile business-friendly extras include contact forms, social media sharing, and social review integration (show Google, Yelp and other customer reviews of your business directly on the site). Expert-level editing options include CSS editing, a powerful way to customize the site and make it suit your precise needs.

A couple of higher plans include a web store and various e-commerce options, and are priced from $9.95 to $12.95 in year one, $14.99 to $24.95 on renewal.

Bluehost’s website builder is probably overkill if you’re just looking for an easy way to create a simple family site. But if you’re building something for a business, or you’d like more configuration and editing options, it’s an appealing choice. 

HostGator’s Gator website builder (opens in new tab) is also worth considering for its ease of use, and the support for a tiny web store in even the cheapest plan. Alternatively, if it’s power you’re after, try Wix (opens in new tab). It has more templates, more features, just more of everything, and you can try it for free, no credit card required.

WooCommerce online stores with Bluehost

(Image credit: Bluehost)

Can you build a web store with Bluehost?

The Bluehost website builder (opens in new tab) offers a simple and low-cost route to building a web store, as we’ve discussed above.

The company also has a couple of WooCommerce hosting plans with even more features. (WooCommerce (opens in new tab) is a powerful WordPress plugin which gives access to every ecommerce feature you’re ever likely to need.)

The Standard plan gets you payment processing and unlimited products for a reasonable $12.95 a month in year one, $24.95 on renewal.

Bluehost’s Premium plan is the highlight here. Spending $24.95 a month ($39.95 on renewal) adds more product listing options, allows customers to make reservations or appointments, adds support for selling subscriptions, automatically calculates sales tax by country, and more. There’s also a ‘Plugin Bundle’, which Bluehost says ‘includes access to over $200 in top WooCommerce plugins.’

If you’re a Bluehost fan (or a current customer), its WooCommerce plans provide a capable way to build a quality web store. But otherwise, there’s not much here to justify choosing these plans ahead of other provider’s WooCommerce hosting.

Consider InMotion Hosting for a wider range of WooCommerce plans, with more features and performance-boosting tweaks. A2 Hosting goes further, with optimized Magento (opens in new tab) and OpenCart software. But as we mentioned above, if you’re just learning the basics, HostGator’s Gator website builder supports a 3-product web store from $3.84 a month.

Bluehost performance overview

(Image credit: K61)

How fast is Bluehost? 

Performance matters in web hosting, even for the cheapest of plans. A slow site, regularly down, could be worse than having no website at all.

We measure uptime by first creating a test WordPress site on a shared hosting plan, then using the monitoring service to access it every five minutes for 14 days and log what happens.

Bluehost managed a perfect 100% uptime. We expect that for a short test, but it doesn’t always happen: four of our last 15 providers had some downtime during the monitoring period.

We check website performance by using GTmetrix to load a test WordPress page, then measure how long it takes to load the main content of a page (a figure known as Largest Contentful Paint, or LCP). A low LCP is good news, as it means your website appears snappier and more responsive to visitors.

Bluehost’s LCP was only 0.603 seconds, earning it second place in our last 15 tests, and noticeably ahead of budget providers including (1.5 seconds) and iPage (opens in new tab) (1.6 seconds).

Occasional download speed tests are important, but they don’t tell you how a server performs when it has several visitors accessing your site at the same time. To measure performance under load, we use k6 (opens in new tab) to unleash 20 users on our site simultaneously, and watch how it copes. Bluehost’s were mid-range but acceptable, with our site handling an average 15 requests per seconds.

These results are positive, and put Bluehost towards the top of our shared hosting performance rankings. But keep in mind that we only ran tests on a single shared hosting plan; if you’re looking at a VPS plan, dedicated hosting or anything else, you may see very different results.

Web account control panel on Bluehost

Web account control panel on Bluehost (Image credit: Bluehost)

How easy is Bluehost to use? 

Bluehost’s account control panel is a good-looking web home which makes it simpler than most to get started on your site.

WordPress comes preinstalled, for instance, no need to do it yourself. Handy shortcuts to ‘Customize your design’ or ‘Write your first blog post’ allow you to immediately begin work on your site, even if you’ve never used WordPress before. Alternatively, if you’re more experienced, you can access the regular WordPress dashboard with a click.

Clicking ‘Advanced’ on the Bluehost sidebar gives you access to cPanel. Whether you’re looking to create email accounts, upload or manage files, work with databases or find out how your site traffic has been this month, there are tools to help here.

Although Bluehost installs WordPress by default, it’s not your only option. CPanel also includes Softaculous, a top-notch automated installer which can set up forums, ecommerce website builders, social networking platforms, wikis and hundreds of other apps, usually with just a click or two.

Web hosting can be a complicated business, and even experts might struggle at times. But Bluehost’s well-designed website and industry-standard tools score higher than most for both helping users find the features they need, and then providing all the functionality necessary to get the job done.

Bluehost support resources

Bluehost support resources (Image credit: Bluehost)

What is Bluehost’s support like? 

Bluehost offers 24/7 support via its website, live chat and telephone. There’s no ticket or email option, potentially a problem with ongoing issues as you may have to explain your problem all over again with every support session. (In one case, with a non-critical issue which was annoying but didn’t affect our website, we’ve spent around six hours across seven support sessions, and it’s still not been fixed.)

Bluehost’s web knowledgebase has a huge range of detailed and helpful articles, neatly organized into sensibly-named categories: WordPress, Domains, Email, Control Panel and more.

The site doesn’t always present these in the best order. Choose the WordPress category, for instance, and the first hit is the release notes for WordPress 5.0, which first appeared in 2018. That’s not going to help anyone at all.

You can use keywords to search the database, though, which delivers marginally better results. But you’ll find what you need, even if it does take a touch more scrolling and clicking than we’d like. And once you do, we found most articles do a great job of explaining their issues and pointing us to the best solutions.

Bluehost’s live chat support seems well staffed; we’ve never waited more than a couple of minutes for an agent to appear, and usually it’s much less.

The agents are friendly and helpful, and happy to stick with you for as long as it takes (we’ve had sessions of an hour or more.) They generally give very good advice for common issues, but that’s not always the case with unusual problems. 

For example, when presenting agents with the issue ‘your dashboard has been displaying the same Setting Up Backups message for three weeks’, the agents focused entirely on workarounds for the issue (access backups from this menu instead) rather than addressing the root concern (an area of the dashboard isn’t working or useable.)

The lack of a ticket system can be a problem. On a couple of occasions, we had agents tell us they’d escalate the Setting Up Backups issue to admins to get it fixed. The issue wasn’t fixed, but because there was no ticket, we had no quick way to follow up on the escalation promise and check what was going on. 

Bluehost’s telephone support is also easy to use, and again, it connected us to an agent within a couple of minutes. He displayed more knowledge than the live chat team, did a better job of handling the Setting Up Backups question, and explaining to us how to perform a complex troubleshooting task.

Overall, Bluehost offers decent all-round support in most situations. We’d really, really, really like ticket support, but the current setup should help you solve most common problems without difficulty, and that’s far better than we see with most of the competition.

Final verdict

The company’s tiny and not-very-configurable VPS and Dedicated plans mean Bluehost (opens in new tab) is less likely to work for the most demanding business users, but overall, Bluehost remains a quality provider who delivers faster, more reliable and better quality hosting than most of the competition.

Bluehost (opens in new tab)’s underpowered VPS and dedicated hosting plans mean it may not work for the largest and most demanding business-critical sites, but it excels everywhere else, with all the feature-packed shared, WordPress, website-building and ecommerce plans you need to build fast and reliable personal and small to medium business sites.

Bluehost FAQs

What payment types does Bluehost support?

Bluehost accepts payment via card only.

Does Bluehost offer refunds?

Buy a Bluehost hosting plan, or some add-on products and you’re protected by a 30-day money-back guarantee. That’s typical for the hosting world, although a few providers offer more: InMotion Hosting gives you 90 days, HostGator 45 days.

We noticed one or two minor issues. Bluehost doesn’t offer refunds on SSL certificates, for instance; Hostinger does. But generally, this is a straightforward, catch-free guarantee which gives you exactly the protection you’d expect.

Bluehost's uptime graph

Bluehost’s uptime (Image credit: Bluehost)

Does Bluehost have an uptime guarantee?

Bluehost doesn’t quote any target uptime figure, or have any formal method of compensating you if your server is down for a lengthy period.

That’s a little disappointing. Most providers quote uptime figures of at least 99.9%, some 99.99%, and say they’ll give you credits if the service doesn’t hit the mark.

These ‘guarantees’ don’t always mean very much, though. The small print might say downtime doesn’t count if it’s due to ‘unforeseeable circumstances’, for instance, something which could be used to rule out almost anything.

Overall, we’d prefer a host to have an uptime guarantee, but if this doesn’t happen, it’s not a disaster. We’ll look at our own and other measurements of uptime, instead, and in our experience Bluehost scores very well.

Where are Bluehost’s data centers?

Bluehost has local data centers for its various regions – USA, India, China – but your site is automatically assigned to the nearest location when you sign up. Buy at and your website is hosted in Bluehost’s USA data center, for instance; use and it’s hosted in India.

For comparison, GoDaddy (opens in new tab) has data centers in North America, India, Singapore and Europe, and you’re able to choose which data center to use for each hosting plan. That can be an advantage, as it gives you a better chance of hosting your website close to its main audience, improving download speeds.

Bluehost IP address

(Image credit: Bluehost)

What is my Bluehost IP address?

Finding your website server’s IP address can be handy, especially if you need to point a domain hosted elsewhere to your website.

There’s no single way to manage this on Bluehost – it depends on your product and control panel – but if your plan has access to cPanel, it only takes a moment.

Log into your Bluehost account dashboard (

Click Advanced in the left-hand sidebar.

Browse the General Information box on the right. The server IP address is displayed as ‘Shared IP address.’ (If you don’t see a General Information box, look for and click a Server Information link).

Log into your Bluehost account screenshot

(Image credit: Bluehost)

What are Bluehost’s nameservers?

Bluehost’s nameservers are:

If you need more help, the support site has several useful articles on nameservers (opens in new tab)  and DNS (opens in new tab) 

Bluehost cancel and auto renewal page

(Image credit: Bluehost)

How do I cancel a Bluehost product?

Log into your Bluehost control panel (

Click the account icon top right (it’ll have your initials in a circle) and select My Products.

Find the plan you’d like to cancel, click the More icon to its right (three dots in a vertical line) and select Renewal Options.

Choose Manual Renew and you won’t be charged again. Your subscription will expire at the end of its term.

If you think there’s a chance you might want to cancel a plan, make the decision as early as you can. Bluehost’s auto-renewal scheme takes your money 15 days before the plan expires, so if you leave this to the last minute, there’s a good chance you’ll be too late.

Check out the latest Bluehost coupon codes (opens in new tab).

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