Gaming Innovation Group completes acquisition of AskGamblers – European Gaming Industry News

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Bragg to utilise the ability of affiliate internet marketing to entry First Look Games’ community of over 800 publishers

The First Look Games platform is delighted to welcome energy participant, iGaming expertise and content material supplier, Bragg Gaming. Bragg has engaged First Look Games for the aim of affiliate and B2C recreation promotion for each its in-house and associate studios.

Bragg Gaming is a one-stop-shop for operators, providing expertise options and help providers in addition to a packed portfolio of content material from its owned and third-party suppliers.

The cope with First Look Games will permit the iGaming supplier to distribute data and property for the aim of gaining B2C traction and visibility on recreation launches from its in-house studios, together with Atomic Slot Lab and Indigo Magic, in addition to chosen powered by Bragg companions. All of whom achieve entry to greater than 800 authorized associates and publishers world wide.

As a First Look Games associate, Bragg Gaming can add recreation sheets, logos, pictures, movies and even demo video games for every of its slot titles to a devoted library. These property can then be downloaded by First Look Games-approved associates, both individually or in bulk.

Publishers use this data to create recreation opinions and different traffic-generating content material concerning the studio and its recreation portfolio, that are then revealed throughout a mixed world viewers of greater than 20 million gamers.

First Look Games places the ability within the studio’s arms, permitting it to handle all data and property by way of its Studio Management Centre. Here, builders can spotlight any operator exclusivity agreements and even add or take away jurisdictions for every recreation.

Bragg also can determine what data it shares with associates and when that data is made obtainable to them. Compliance is ensured by way of a set of instruments, together with a free age-gate for related markets and the automated accuracy monitoring of revealed content material.

Tom Galanis, Founder of First Look Games, stated: “Bragg Gaming is a serious iGaming content material supplier, and we’re thrilled to be serving to to ramp up the promotion of video games developed on its Remote Gaming Server by way of our community of 800+ authorized publishers.

“Affiliates current an enormous alternative for studios to drive consciousness of their titles amongst big audiences of engaged on-line on line casino gamers world wide. First Look Games does a lot of the heavy lifting, permitting the likes of Bragg to have interaction this important viewers simply and cost-effectively.”

Niklas Mravlje, Director of Product Marketing at Bragg Gaming, added: “This is a vital step for Bragg Studios and for our studio companions from the Powered by Bragg vary, permitting us to ramp up the visibility of our quickly increasing video games portfolio to an excellent larger viewers.

“Competition for participant consideration is extremely fierce amongst studios, and First Look Games will assist us to be heard above the noise being made by our rivals and to drive consciousness of the Bragg title, our assortment of studios and the thrilling titles that we produce.”

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