After formally returning in November 2021, G4 is shutting down once more, as Comcast’s Spectacor division is pulling the plug on the video game-centric community G4 TV. According to Deadline, Spectacor CEO Dave Scott despatched a memo to his workers explaining that the corporate’s funding and efforts to revive the community simply didn’t acquire traction.
The new model of G4 included a revived model of the unique G4 mainstays corresponding to Attack of the Show! and Xplay, plus comedy Boosted, Japanese competitors sequence Ninja Warrior, esports competitions and Dungeons & Dragons restricted sequence.
This information seems to have come as a shock, as a number of G4 workers corresponding to G4 host Jirard the Completionist revealed that he found the shutdown through a tweet, whereas Emily Rose discovered in regards to the information through the Deadline article, as she was flying house from her grandfather’s funeral.
Here is Scott’s full memo, which Deadline obtained from a supply:
As you already know, G4 was re-introduced final yr to faucet into the recognition of
gaming. We invested to create the brand new G4 as a web-based and TV vacation spot for followers
to be entertained, be impressed, and join with gaming content material.
Over the previous a number of months, we labored onerous to generate that curiosity in G4, however
viewership is low and the community has not achieved sustainable monetary
outcomes. This is actually not what we hoped for, and, consequently, we have now made the
very troublesome resolution to discontinue G4’s operations, efficient instantly.
I do know that is disappointing information, and I’m dissatisfied, too. I need to thanks
and everybody on the G4 group for the onerous work and dedication to the community.
Our human assets group is reaching out to you to give you help,
talk about different alternatives that could be out there, and reply any questions you
Thank you once more for all your onerous work for G4.
Chairman and CEO
G4 was a video games-focused TV community that ran from 2002 to 2014. One of its hottest applications was X-Play, which ran from 1998 to 2013 and featured every little thing from sport opinions to gaming-related skits. Throughout the years, it was hosted by Adam Sessler, Morgan Webb, Blair Herter, Jessica Chobot, Lauren Fielder, Kristin Adams, and extra.
Meanwhile, Attack of the Show! was a dwell TV present which targeted on popular culture basically, discussing information headlines, tech, films, video games, and extra. It aired from 2005 to 2013 and was hosted by Kevin Pereira, Olivia Munn, Alison Haislip, Candace Bailey, Sara Jean Underwood, Kevin Rose, and extra.
The G4 community additionally helped launch the careers of Geoff Keighley, Olivia Munn and different notable figures within the gaming protection business.