Broken Heart Love Affair continues ‘talent hoarding’ » strategy

BHLA has bolstered its senior groups with the additions of Carly Miller (left), VP of strategy and Amy Greenspoon (centre), VP of shopper success, alongside the promotion of Joline Matika (proper) to the newly-created function of lead for individuals and tradition.

Broken Heart Love Affair has made a contemporary wave of additives to its workers – a wave of “expertise hoarding” on the unbiased company that features two new VPs and a number of other promotions.

Among the additions is Amy Greenspoon, who joins the company as its VP of shopper success. Greenspoon involves BHLA from Rethink, the place she led that company’s Kraft Heinz enterprise. At BHLA, she is going to work on Kruger, the Dairy Farmers of Ontario and Air Miles, changing Joline Matika, who has been promoted right into a newly-created function of lead for individuals and tradition.

Carly Miller has additionally joined BHLA as a VP of strategy. Miller will work alongside Jay Chaney, the company’s chief strategy officer, and Kristy Pleckaitis, who was lately promoted to SVP of strategy. She’ll work on quite a lot of the company’s shoppers. Miller moved to BHLA from Zulu Alpha Kilo, the place she labored on the Subaru Canada account.

The company has additionally made numerous additions to its shopper companies workforce, including Kim Hunter as group account director; Gurpriya Seth and Sasha Watson as shopper success account executives; and Jake White, Alexandra Kotschorek, Tiffany Stewart  and Vipandeep Singh as shopper success supervisors.

“We are doing it in another way right here from an account workforce perspective,” stated Tyler Robson, who himself joined BHLA as EVP and managing director last summer. “It’s crucial that the workforce has the correct mix of inventive ardour, enterprise acumen and empathy to information our shoppers to subsequent stage inventive and enterprise outcomes, whereas guaranteeing they fall in love with the method of name transformation.”

The company has additionally employed Kat Bowlby as its director of inventive operations and Amy Matharoo as accounting assistant, whereas Corey Thomas has been promoted to SVP of finance and Joe Drennan to finance supervisor.

New enterprise for the company in 2022 included Green Shield, the Dairy Farmers of Ontario and Toys’R’Us Canada.

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