Litmus Announces Speakers for Litmus Live 2022

Keynote audio system Kason Morris, Morgan Matthews, Jenny Hoffman and Karelle Gordon to headline premier occasion for electronic mail practitioners

BOSTON and SAN MATEO, Calif., Oct. 25, 2022 /PRNewswire/ — Litmus, a frontrunner in electronic mail advertising and marketing, unveils its premier convention for electronic mail entrepreneurs, Litmus Live 2022. The seventh annual occasion will just about convene CMOs, VPs, administrators and electronic mail professionals from around the globe on Oct. 25 and 26.

Despite the proliferation of social media instruments, 4 out of 5 marketers would fairly surrender their social media presence than electronic mail. Moreover, with electronic mail ship quantity at an all-time excessive — over 10 billion emails in 2021 alone — the channel has by no means been as essential for companies. In truth, over 90% of companies point out electronic mail advertising and marketing is vital to total enterprise success. Litmus’ action-packed, two-day convention might be stuffed with insights, networking and studying and growth alternatives as business specialists and electronic mail advertising and marketing leaders showcase Email, Elevated — this 12 months’s Litmus Live theme.

“Litmus Live will equip each advertising and marketing skilled with the right coaching, instruments and revolutionary ways to maximise electronic mail outcomes and ROI,” mentioned Cynthia Price, SVP of Marketing for Litmus. “With advertising and marketing budgets underneath elevated scrutiny and privateness requirements continually altering, entrepreneurs have by no means been underneath extra stress to ship efficient, personalised outreach to prospects. At Litmus Live, we’ll display precisely why electronic mail is essentially the most vital part of the advertising and marketing combine.”

At Litmus Live, entrepreneurs will discover ways to optimize their electronic mail applications and foster significant, personalised touchpoints with prospects, prospects and leads. The convention will function over 20 live sessions and 20 on-demand sessions, protecting wide-ranging electronic mail matters from electronic mail deliverability and electronic mail accessibility and design to search engine optimization and AMP in electronic mail advertising and marketing. Attendees will hear from the most effective and brightest within the advertising and marketing business and community with different electronic mail visionaries and leaders. Keynote audio system embrace Kason Morris, Morgan Matthews, Jenny Hoffman and Karelle Gordon:

• Morris, the Head of Learning Experience Design at Salesforce, helps upskill and reskill 1000’s of profession professionals, lead L&D capabilities at SaaS start-ups and performs many government consulting roles throughout industries and disciplines for high-powered Fortune 100 organizations.
• Matthews, Head of People and Finance on the National Cycling League and Cornell University’s Certified Diversity, Equity, and Inclusion chief, gives firms and their staff with a singular understanding of the significance of ROI with DEI.
• Hoffman is the Creative Strategy, NA Lead at Spotify, the place she leads her crew’s inventive outreach technique, facilitates workshops with Spotify’s prime companions and pens thought management.
• Gordon, as Marketing Director, Education at Fortune Media, is accountable for the expansion and partnerships of Fortune Education, a newly launched enterprise.

In addition to thought management periods and keynote addresses, the convention will embrace interactive roundtables hosted by audio system, sponsors and the Litmus crew, and each day dwell electronic mail optimization periods.

For extra info on Litmus and its electronic mail advertising and marketing options, go to litmus.com. To maintain up to date with Litmus Live 2022 updates, go to litmus.com/conference.

About Litmus:

Litmus gives the main electronic mail personalization, optimization, and collaboration software program for entrepreneurs. From pre-Send marketing campaign growth, testing, and AI-driven content recommendations by Kickdynamic, to post-send insights for future content material optimization, Litmus improves advertising and marketing efficiency and boosts buyer engagement. Drive conversion and income with Litmus’ suite of options that allow customers to effectively construct, take a look at, and collaborate on massive volumes of emails, whereas concurrently creating extremely personalised electronic mail experiences at scale. With workplaces in Boston, San Mateo, and London and backed by Spectrum Equity, Litmus is utilized by main world manufacturers throughout each business, together with 80% of the Fortune 100, the highest 10 retailers, 9 of the highest 10 ecommerce manufacturers and U.S. banks, and 23 of the highest 25 U.S. promoting companies. Learn extra about Litmus at litmus.com, subscribe to the Litmus blog, or observe us on social media – Twitter, LinkedIn, Instagram, and Facebook.

Media contact:
BLASTmedia for Litmus
Ryan Hecker
[email protected]

SOURCE Litmus