How Cloud-Based Communication Can Save Small Businesses Time and Money While Boosting Productivity

It’s no secret {that a} cloud migration can present your small enterprise with a aggressive edge. What could be barely much less apparent is how dependable it may be in powering inside communication. So a lot so, that cloud-based communication might be a good way to save lots of your online business time and cash whereas empowering staff to be much more productive.

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Here, we converse with communications specialists at Vonage to uncover how migrating to cloud-based communication will help streamline operations whereas retaining productiveness and buyer engagement on the forefront of your day by day mission.

Enhancing collaboration and engagement.

There are hundreds of purposes to assist workforces full their day by day duties which might go away companies with the problem of managing too many various, siloed options. With a unified, cloud-based communication system, SMBs can scale back the time spent switching between completely different apps to facilitate higher collaboration between groups when serving clients.

“Cloud-based communications options not solely enhance productiveness and effectivity inside your groups, however in addition they allow deeper, extra significant buyer connections and conversations, which in the end drives profitability,” says Leon Frankel, Director of Product Management at Vonage. “We have heard from our personal clients {that a} multi-channel, embedded expertise—for instance a communications answer that integrates together with your different applied sciences—has elevated their NPS scores and constructive engagements with their clients.”

John Antanaitis, VP of Global Portfolio Marketing at Vonage, provides, “Our unified communications platform simplifies the method for everybody whereas retaining prices in thoughts. When a person, buyer, or co-worker is missing info or assist that they want, they’ll entry the contact heart, which integrates with fashionable applied sciences like Microsoft groups or Salesforce, and entry information or an skilled inside the firm to help the client with out opening one other app.”

Reduces {hardware} prices.

When small companies migrate to a cloud-based answer, they not want to fret concerning the buy or upkeep of a expensive devoted server or on-premises {hardware}. Since the cloud supplier provides all the mandatory computing energy or IT infrastructure, corporations that swap to a cloud-based answer solely must pay for the providers that they use—which in flip, additionally supplies instant, cost-effective scaling alternatives.

“A cloud-based communication system frees you from these clunky, on-premise techniques and removes the burden of on-site administration, compliance, safety, and server upgrades as it’s offloaded to the cloud vendor,” Frankel explains. “This permits SMBs to release each time and spend to deal with the areas which might be most essential to them, like buyer engagement and scalability.”

With Vonage, clients can transfer away from devoted phone techniques and video conferencing techniques to entry voice, video, and messaging proper from their PCs or cell phones. “Cloud-based communications have untethered us, and organizations can capitalize on huge benefits with our video, voice, messaging, and safety APIs,” Antanaitis says.

Flexibility to advertise productiveness.

With the elevated shift to hybrid work fashions, corporations want to have the ability to present their staff with the instruments to speak and succeed on any machine from any location. With a cloud-based communication software, staff can arrange digital conferences, share information, or present distant assist to their clients wherever they’ve web entry.

Take it from Rick Mills, CFO of, a Vonage buyer. Not solely does this type of flexibility assist improve productiveness by permitting staff to readily work from any location, it additionally reduces prices by way of the know-how or {hardware} wanted to carry out their jobs.

“When we set out in search of a cloud-based answer, we had been in search of flexibility for in-office and work-from-home setups that might assist us effectively serve clients whereas decreasing our spend,” Mills explains. “We wanted to include a hybrid mannequin for our groups, and that flexibility was crucial to us. When we switched from our pre-existing cellphone service to Vonage, we saved within the neighborhood of 40 % of our cellphone system prices, and now our groups can service clients proper from house moderately than at a devoted workplace.”

Click here to study extra about Vonage’s cloud-based communication options that may assist drive productiveness and lower prices inside your personal group.

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