Bessemer Investors-backed Pet Flavors Adds VPs David Medina and Cathy Martin

MELBOURNE, Fla., Oct. 6, 2022 /PRNewswire/ — Pet Flavors, LLC (“Pet Flavors” or the “Company”), a market-leading producer of pharmaceutical-grade taste bases and palatants utilized in chewable prescribed drugs for pets, has introduced the appointments of David Medina as Vice President, Commercial and Business Development, and Cathy Martin as Vice President, Marketing and Strategy. Pet Flavors is backed by Bessemer Investors LLC (“Bessemer”), a New York-based funding agency that companions with middle-market companies to help progress and improve worth creation.

Founded in 1990, Melbourne, FL-based Pet Flavors makes use of high-quality U.S.-sourced elements for its taste bases, that are made completely on the Company’s USDA-licensed facility. Bessemer acquired a stake within the Company as its platform funding within the companion animal well being {industry}.

“We are excited to welcome David and Cathy to Pet Flavors,” stated Founder and CEO Mark Pieloch. “David brings a robust medical and pharmaceutical background to the Company, in addition to in depth data of the animal well being {industry}. Cathy has a confirmed monitor document in innovation, enabling income progress and market enlargement and a collaborative, genuine management type that permits her to construct an engaged, efficient group.”

Dr. Medina started his profession as a veterinarian earlier than transferring into the business aspect of the animal well being {industry}. Most not too long ago, he was Senior Marketing Director of Therapeutics and Vaccines at Elanco, the place he was in control of advertising technique within the U.S. His earlier positions embrace Vice President and General Manager of Bayer Animal Health Canada, Director of Business Development and Licensing for North America for Dairy Innovation for Bayer Animal Health, and Group Director of Business Development and Strategic Alliances for Zoetis.

“I’m very a lot wanting ahead to becoming a member of Mark and the group at Pet Flavors, and serving to capitalize on the Company’s potential for progress,” stated Dr. Medina. “A major focus of my skilled journey has been utilizing innovation to strengthen the human-animal well being bond, which is without doubt one of the key drivers at Pet Flavors.

Ms. Martin joins Pet Flavors from Elanco, the place she was Executive Director of U.S. Parasiticides and Pet Health. Previous positions throughout her 18-year tenure there embrace Executive Director of Integration, Senior Director of U.S. Pet Health and Strategy, and Senior Director of Companion Animal Marketing. She started her profession as a Marketing and Product Manager for Hill’s Pet Nutrition.

“I’m excited to deliver my expertise in world, regional and internet affiliate marketing, in addition to the data I’ve gained launching industry-shaping merchandise, to Pet Flavors,” stated Ms. Martin. “The Company’s dedication to high quality and execution can be an ideal asset as we work collectively improve the presence of its taste bases available in the market.”

Andrew Mendelsohn, Principal at Bessemer, added, “David’s wealth of implementation expertise in animal prescribed drugs and nutraceuticals and Cathy’s skill to deal with complicated advertising challenges in U.S. and world markets add strategic depth to the Pet Flavors management group. Both David and Cathy will play key roles in maximizing the worth that Pet Flavors and our portfolio of flavoring merchandise deliver to the animal well being Industry.”

About Pet Flavors
Based in Melbourne, Florida, Pet Flavors produces pharmaceutical grade taste bases utilized in prescribed drugs and dietary complement merchandise consumed by pets. Using solely high-quality U.S.-sourced elements, the corporate’s taste bases are preservative free, grain free, and comprise no synthetic coloring. The flavors are made completely at Pet Flavors’ USDA-inspected and accredited Melbourne facility and are examined by an impartial U.S.-based FDA/USDA accredited laboratory to ensure that every one bodily, chemical and microbiological specs are met. Pet Flavors’ taste bases are offered within the U.S., Canada, Europe, India, Brazil, and Mexico.

About Bessemer Investors
Bessemer Investors is a New York-based funding agency centered on partnering with center market companies to help progress and improve worth creation. Bessemer differentiates itself by combining a long-term, versatile capital base with a group of skilled non-public fairness professionals. This method provides distinctive options to Bessemer’s companions and the pliability to maximise long-term worth. For additional info, please go to

Joanne Lessner
[email protected] 

SOURCE Bessemer Investors

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