Mischievous betting model Paddy Power presents an eyebrow elevating ‘drama with balls’ after teaming up with inventive company Octagon for their newest advert marketing campaign.
“Bingoton” was formally rolled out in a trend befitting the model’s proverbial bingo debutante in the present day (23rd September).
Written and artwork directed by Jonny Watson, Dan Harrison and Neil Richardson of Octagon UK, and directed by Jim Gilchrist of Outsider, the 30-second TVC will get its first exhibiting on ITV this night throughout Coronation Street.
The business takes viewers again to the early 19th century, with Miss Bingoton and her lady-in-waiting assessing a choice of ‘gents callers’, cleverly making a humorous parallel with the perils of modern-day courting.
According to Josh Green, Executive Director at Octagon, this was the supreme comical conduit to convey the Paddy Power Bingoproposition:
“In the easiest phrases, bingo is drama with balls. That’s how the concept of Bingoton was born.”
Tom Muldowney, Head of Gaming Marketing with Paddy Power provides:
“We wished to make a ballsy advert and Miss Bingoton felt like the good main woman to convey our ‘extra probabilities’ message. That’s with the exception of the Suitor who despatched her (Charles) Dickens pix. He stays on the slicing room ground.”
The advert opens with gorgeous views of excessive society varieties gathering at the palatial grounds of Bingoton Manor. Centre stage is Miss Bingoton, who’s joined by her lady-in-waiting and Master of Ceremonies, all of whom eagerly anticipate a parade of potential suitors for her viewing pleasure.
Suitor Number 10 will get the (bingo) balls rolling. But he’s rapidly dismissed by Miss Bingoton who instructs her footmen to “swipe left” on her behalf.
Suitor Number 3 is rapidly dispatched in an equally decisive method, having been judged by Miss B to be “catfishing once more” after she takes in his dated and unrecognizable profile portray.
Trying his luck subsequent is Suitor Number 66, a good-looking gentleman from Essex who solely has eyes for his personal reflection.
“The solely means is EXIT,” she giggles underneath her breath to her lady-in-waiting.
Paddy Power’s newest marketing campaign comes with all the easter eggs punters have come to count on from the mischievous model, who manages to marry drama (and balls) to make it an ideal match.