First Look Games platform will increase visibility and connect Kalamba to over 20 million casino players – European Gaming Industry News

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B2B casino video games provider Kalamba Games has partnered with main affiliate platform First Look Games. The deal will ramp up the distribution of sport info and increase visibility with affiliate outreach on its wealthy portfolio of sport content material.

First Look Games is the last word platform for sport studios to connect with iGaming associates with its group collectively boasting over 20 million casino players world wide. It provides publishers within the affiliate area entry to correct sport info, property and content material permitted to be used direct from the studios.

Kalamba Games says the partnership will assist it leverage its affiliate efforts in essentially the most environment friendly manner doable, growing publicity for brand spanking new titles, such because the newly launched (*20*) Ratz MegawaysTM and forthcoming titles, Fruitmax Caslinez and Machina Reloaded MegawaysTM.

The partnership will give Kalamba entry to the revolutionary First Look platform, which already has direct entry to greater than 800 permitted associates.

Kalamba Games was fashioned in 2016 with a mission to disrupt the igaming market by way of a strong mixture of revolutionary content material and promotional instruments. Today, it’s greater than only a main growth studio. It has turn out to be a know-how supplier and distributor through its personal BullsEye RGS, providing distribution and promo instruments with a concentrate on regulated markets.

Gareth Dando, Kalamba Games advertising and marketing director, mentioned: “As we proceed increasing, having focused management of what we talk to the affiliate ecosystem is essential for us, and First Look Games is the platform to ship that. It manages the heavy lifting of affiliate outreach whereas including a complete and accountable manner to promote video games to players. From our perspective, this takes online marketing to the subsequent stage and there’s nothing else within the trade that may try this.”

Tom Galanis, managing director at First Look Games, mentioned: “We’re delighted that Kalamba Games has chosen First Look Games. It’s a longtime model with an thrilling pipeline. We look ahead to serving to assist them maximize their potential with extra publicity through the trade’s most complete online marketing hub.”

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