Why Your Web Host Matters: Is It The Key To Improving SME Site Performance?

The SME scene is booming in 2022. With extra on-line entrepreneurs than ever earlier than, getting a website up and operating amongst a myriad of competitors may be difficult. 

As we step right into a digitally dominated future, website efficiency is the important thing to small enterprise success. While UX/UI design, website search engine marketing, and CX personalisation calls for drive the net methods of tomorrow, enterprise leaders should additionally take into account their website hosting platform of their battle to the highest. As of 2021, 1.2 billion hostnames have been registered on-line. Prioritising a website hosting resolution has not solely turn into important in sustaining a sturdy on-line presence however investing money and time into skilled platform internet hosting comes with an unlimited variety of advantages starting from enhancing website loading pace to boosting an organization SERP rating.


With the website hosting trade tipped to be price $76 billion by 2023, let’s delve deeper into what it might imply for on-line entrepreneurs, and discover a few of the key advantages of introducing website hosting to your digital technique in 2022.

What Is Web Hosting?

Every web site you’ve ever clicked on belongs to a number. Web hosts are identified for allocating area on a server so the recordsdata that make up a operating website may be shared on the internet. 

A website hosting platform is a key ingredient required for an SME to seem inside a digital realm. Choosing the proper internet host is a make-or-break if you need frequent website guests and stable website efficiency.

From personal servers to shared internet hosting choices, world website hosting is predicted to develop at a CAGR of 15.1% post-pandemic, with cloud internet hosting at the moment ranked because the fastest-growing trade sector. In truth, slightly below half of all main SMEs are actually utilising the advantages of personal cloud internet hosting when operating their workloads in 2022. 

While there are a number of website hosting choices out there, it’s essential to decide on the proper one to your web site, engagement targets, and, most significantly, your finances as you soar into the world of on-line internet hosting.

The query is, how much does it cost to host a website? And which choice will collect the best return on funding to your firm dimension? Here are a few of the most typical website hosting choices utilized by startup enterprises in 2022:


  • Shared Web Hosting: Known as probably the most reasonably priced type of website hosting, averaged at roughly £1.99/month, shared internet hosting grants you a shared area inside a server for an reasonably priced worth. Perfect for startups seeking to get off of the bottom, on a shared server, websites divide processing energy, knowledge storage, and consumer bandwidth between them.
  • WordPress Hosting: For a simplified method to a website hosting platform, WordPress-based internet hosting is nice for enterprise leaders aware of the location builder’s plugins. 
  • VPS Hosting: Using a digital personal server is extra pricey, however comes with quite a few ROI advantages for bigger enterprises. For tech wizards, a VPS host gives the consumer with full management and a privet server. Equipped to take care of massive site visitors surges, that is greatest for fast-growing websites, with excessive consumer engagement peaks.
  • Cloud Hosting: For large-scale website designs, cloud internet hosting is probably the most safe choice of the bunch. With a high-reliability price and limitless scalability, most SMEs have invested in cloud-based internet hosting in 2022. However, with the best common price of round £70/month, smaller startups might battle to get on board. 

Exploring The Benefits Of Web Hosting For SMEs

There are a large variety of advantages related to website hosting. Prioritising your internet hosting platform can enhance your natural search success and vastly enhance website efficiency, pace, and construction, for a wholesome consumer expertise.

As web utilization accelerates within the wake of Covid-19’s digital shift, website hosting infrastructure has turn into important for the e-commerce trade particularly. Dealing with elevated site visitors surges from cellular gadgets and the continued rise in knowledge breach scandals, retailers are persevering with to show to cloud internet hosting platforms, and personal servers with a view to preserve website performance at an all-time excessive.

Here are a few of the key advantages SMEs might see when introducing a website hosting platform to their website technique.

Increased Site Performance

Did you understand that 32% of mobile users are prone to bounce off of a slow-loading web site in lower than 4-6 seconds?


Not solely can website loading pace have an effect on your conversion charges, however Google actively indexes website efficiency when calculating a enterprise’s search engine marketing rating and natural search rating. If your website takes too lengthy to load, you gained’t solely see a dip in engagement, but additionally an absence of visibility in a search string.

Investing in a high-functioning internet host can considerably enhance website accessibility. Using a platform designed to host a bigger bandwidth of customers, and spikes in client site visitors, internet hosts present elevated website accessibility and might minimize bounce charges in half, making your website fascinating for customers to maintain coming again to.

A Cyber Security Boost

According to Verizon, 43% of cyber hacks are instantly attributed to small and medium enterprises. With SMEs named the primary goal for knowledge breaching in 2022, it’s no shock that they’re rising their website safety utilizing cloud-based internet hosting platforms.

The basis of a website’s safety begins with a number platform. This is the place your knowledge is saved, and your recordsdata are shared. Investing in a high quality server host ensures that these recordsdata are protected, encrypted, and backed up.

For SMEs involved about their website’s cybersecurity, investing in a cloud-based internet host is significant. As cloud knowledge fashions goal to safe knowledge in a decentralised setting, website controllers can get pleasure from transparency as they can monitor knowledge sharing at each stage.

This might help an IT crew keep on high of website safety, and might improve restoration plans within the occasion of a knowledge breach.

Improving SME SERP Scores

Last however not least, it’s time to speak about that all-important SERP rating. After new stats from Finances Online discovered that slightly below 20% of all clicks go to the primary natural itemizing, SMEs are always battling to make it onto the entrance web page.

For SMEs seeking to enhance their website search engine marketing, taking a step again to evaluate your internet host may very well be the important thing to success. In truth, discovering the proper website hosting platform can present enterprise leaders with extra management over their search engine marketing technique. From UX design and construction to templates, copy, and codes, internet hosts are pooling assets for firms to utilise.

In flip, watch your SERP rating rise and client clicks comply with.


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