ATLANTA, Aug. 29, 2022 (GLOBE NEWSWIRE) — Cumulus Media ( CMLS) right this moment introduced VP of Programming Operations Greg Frey has been tapped to guide Music Partnerships, a brand new division inside Cumulus, as VP, Music Partnerships. Frey, a 12-year Cumulus veteran, will function the corporate’s inventive liaison with artists, labels, reserving businesses, and promoters. Frey will report back to Chief Content Officer Brian Philips.
Frey will entrance the workforce which is able to develop music advertising partnerships for Cumulus’s 300+ music stations, Westwood One community franchises, and associated social/digital platforms. The workforce’s focus shall be on enhancing partnerships, creating worth for the music {industry} in addition to new content material and income alternatives for Cumulus. Frey shall be supported by a coalition that features native and nationwide promoting gross sales; music format VPs; digital leaders; and programming, promotion, and advertising executives.
“Greg will advance Cumulus’s music {industry} collaboration together with his trademark credibility and tastemaker’s integrity,” stated Philips. “Greg enjoys the longstanding respect of the {industry} and from all at Cumulus, and I’m assured we’ll see success together with his management proper out of the gate.”
Said Frey, “We’ve spent the current months laying the groundwork for this essential perform in order that we will finest assist collaboration between Cumulus and our esteemed music companions. I’m desirous to get on the market and present the music world what extra we will do collectively.”
About Cumulus Media
Cumulus Media ( CMLS) is an audio-first media firm delivering premium content material to over 1 / 4 billion individuals each month — wherever and each time they need it. Cumulus Media engages listeners with high-quality native programming by means of 405 owned-and-operated radio stations throughout 86 markets; delivers nationally-syndicated sports activities, information, discuss, and leisure programming from iconic manufacturers together with the NFL, the NCAA, the Masters, CNN, the AP, the Academy of Country Music Awards, and plenty of different world-class companions throughout greater than 9,500 affiliated stations by means of Westwood One, the most important audio community in America; and conjures up listeners by means of the Cumulus Podcast Network, its quickly rising community of authentic podcasts which might be good, entertaining and thought-provoking. Cumulus Media offers advertisers with private connections, native impression and nationwide attain by means of broadcast and on-demand digital, cellular, social, and voice-activated platforms, in addition to built-in digital advertising companies, highly effective influencers, full-service audio options, industry-leading analysis and insights, and dwell occasion experiences. Cumulus Media is the one audio media firm to supply entrepreneurs with native and nationwide promoting efficiency ensures. For extra data go to www.cumulusmedia.com.
Media Contact:
Karen Glover | Cumulus Media | [email protected]
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