EXCLUSIVE: Walt Disney Television Alternative, the Mouse House’s unscripted manufacturing unit, has struck a growth take care of OBB Media, the corporate run by Justin Bieber: Seasons director and exec producer Michael D. Ratner.
It comes because the Disney division, which is led by Rob Mills, EVP, Unscripted and Alternative Entertainment, Walt Disney Television, has been ramping up enterprise during the last twelve months and recently hired a trio of VPs.
The multi-year growth deal, which is non-exclusive, will deal with creating documentaries, docu-series, unique specials and unscripted codecs throughout Disney platforms together with ABC, Disney+, ESPN, Hulu, FX and National Geographic.
Ratner and OBB Media will look to develop sequence that cater to Gen Z and Millennial audiences.
As a part of this deal, Ratner may also function a producer throughout a number of primetime specials.
OBB Media, which launched in 2016, is behind sequence corresponding to YouTube’s Demi Lovato: Dancing with the Devil, The Game Plan with Shaquille O’Neal on TNT, live performance movie Justin Bieber: Our World for Amazon Studios and Kevin Hart’s Cold As Balls.
“Michael is behind a number of the most fun programming that tells the tales of a number of the greatest names on this planet, from music to sports activities and all the things in between,” stated Mills. “His means to attach with high expertise, join with hundreds of thousands of viewers by their narratives, and create an area for individuals to inform their tales, makes him a useful companion. We are excited to collaborate with him to create unimaginable content material as we increase our slate at Walt Disney Television Alternative.”
“Disney is the embodiment of a inventive residence, and we couldn’t be extra thrilled to collaborate with Rob and his unimaginable workforce on creating and exploring really genuine, distinctive and impressed tales. I’m grateful for his or her partnership and help to assist us keep OBB’s voice and imaginative and prescient for every mission,” added Ratner.
Ratner and OBB Media are repped by CAA and Yorn Levine Barnes.
https://deadline.com/2022/07/walt-disney-television-alternative-development-obb-media-1235064057/
