SiteGround Opens New Data Center in Madrid, Spain: Why Server Location Matters

SiteGround, a number one webhosting supplier, has introduced the opening of a brand new knowledge heart location in Madrid, Spain. This growth is a follow-up to the 2020 resolution to associate with Google and start utilizing Google Cloud for a part of the SiteGround internet hosting infrastructure. The Madrid facility represents SiteGround’s seventh knowledge heart, becoming a member of places in the Netherlands, Singapore, London, Sydney, Frankfort, and the United States.


News of this opening begs the query: Why does the selection of server location matter?

New Data Center and CDN Location Announced June 17, 2022

“As quickly as Google Cloud, on which our platform is constructed, introduced the launch of their new area Madrid, we began the method of including this location to our community too,” mentioned Daniel Kanchev, Product and Technology Lead. One of the three cloud giants, Google makes use of a scalable, extremely redundant storage system that bodes nicely for internet hosting clients below its service umbrella.

The new knowledge heart, which SiteGround announced on June 17, 2022, presents alternatives for elevated web page load velocity and a greater consumer expertise for purchasers whose web sites see visitors from Spain. The Madrid knowledge heart location can be out there to all SiteGround cloud and shared internet hosting clients.

Location, Location, Location Matters

The bodily location of the machine on which an internet site is hosted performs a job in how shortly the web site masses. The nearer the server is to the consumer, the quicker the web site masses — and the much less cash and vitality is wasted in transmission. An internet site that masses shortly gives a greater consumer expertise, and web page load velocity instantly impacts buying selections for almost 70% of shoppers.

So, relating to webhosting, it is all about location, location, location!

Faster Data Access and Reduced Networking Costs

Say you might have a message to ship to a good friend, and it should be delivered in particular person. It can be a lot simpler to ship the message in case your good friend lived proper down the street than if touring to your good friend meant paying for a aircraft ticket and spending hours on the airport and on a trans-continental flight. The identical could be mentioned for web site knowledge. It takes longer for website knowledge to achieve your private pc when it lives on a server half a planet away.

“Google is thought for sustaining one of many quickest and strongest networks, which signifies that utilizing their service will consequence in excessive velocity for our purchasers’ web sites,” mentioned SiteGround CEO Tenko Nikolov when asserting the preliminary resolution to maneuver to Google Cloud in 2020 on SiteGround’s blog.

The bodily location of an internet site’s hosted server instantly impacts the web site’s efficiency, or how briskly its webpages load. By internet hosting their web sites in the brand new Madrid location, SiteGround clients have a greater likelihood of delivering a handy guide a rough web page load expertise to their domestically primarily based web site guests. And simply as a aircraft ticket would value greater than a fast stroll down the road, knowledge facilities positioned additional away from web site guests will result in elevated bills. By selecting a close-by knowledge heart location, web site homeowners will decrease the price of doing enterprise with the information heart facility.

Enhanced Data Protection with Geographically Distributed Backups

With the brand new knowledge heart facility comes a Madrid-based CDN location as nicely. With a content delivery network (CDN), SiteGround retains copies of web site knowledge replicated throughout 4 continents, able to get well your valuable knowledge in the occasion of a catastrophe.

In the unlikely occasion of a server outage, SiteGround may leverage the Google Cloud community to dump server sources to a different location.

Reduced Carbon Emissions

Saving probably the most significant impression for final: Your alternative of information heart location instantly impacts the carbon footprint you permit behind. This accountability largely falls on the proprietor of the information heart or server itself, however shoppers are clever to evaluate the dedication to vitality effectivity of any potential webhosting supplier. A bunch that pushes for {hardware} will increase with out commenting on the situation of your server itself will not be conserving the environmental impression in thoughts.

“There is a bent to unravel issues by including new {hardware},” mentioned inexperienced internet hosting evangelist Fred Plais in a latest HostingAdvice interview. Rather than upgrading your {hardware}, paying extra for a devoted plan or growing the CPU allowance, clients can resolve efficiency challenges by first their alternative of information heart location. Servers are sometimes considerably underutilized — losing as a lot as 80% of their capability — so including extra will not be a long-term answer.

By partnering with Google Cloud, SiteGround can supply clients 100% renewable vitality match. With Google’s Cloud Blog celebrating 5 years of publicly committing to carbon neutrality, the general public cloud supplier has set a “moonshot purpose” of being 100% carbon-free by 2030.

Following Google Cloud’s Path to Global Expansion

In lockstep with Google, SiteGround has its sights set on progress, anticipating buyer wants and ache factors and addressing them head-on. The new Madrid knowledge heart is simply the newest instance of SiteGround’s dedication to international growth and a buyer expertise that evokes loyalty. When selecting an internet host, heed the recommendation of internet hosting specialists and take geography into consideration.

Fortunately, relating to companions like Google and SiteGround, if they do not supply an information heart location close to you, they seemingly will quickly!

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