Contemporary CUSO of the Year LenderClose has added two vice presidents, Jon Dlouhy and Amanda Werts, to increase key advertising and marketing management expertise. Led by Chief Marketing Officer, Jill Skinner, the group is charged with accelerating enterprise development for the fintech lending platform, which is now utilized by greater than 400 credit score unions and banks.
In 2021, LenderClose accomplished a $10 million sequence B funding spherical and greater than doubled worker and management headcount.
In Dlouhy’s function as vice chairman of promoting, he leads LenderClose’s product advertising and marketing and model technique. In this key place, Dlouhy will drive go-to-market methods for product improvements, develop and execute digital acquisition methods, and handle the LenderClose model’s artistic route.
Werts, who can be a vice chairman of promoting, oversees LenderClose’s demand era and gross sales enablement technique. She will evolve the advertising and marketing tech-stack and CRM strategy, and elevate capabilities throughout the group to allow the corporate’s fast-paced development. In this key function, Werts will leverage buyer insights mixed with a data-driven method to display the worth of LenderClose.
Dlouhy brings practically 15 years of promoting expertise to LenderClose, having led technique and execution of built-in development advertising and marketing plans for a wide range of B2B and B2C companies. He was most lately director of promoting and communications for Kingland Systems, the place he achieved document engagement with strong multi-channel advertising and marketing campaigns and a company model transformation. Before Kingland, Dlouhy was a senior supervisor over advertising and marketing technique and digital advertising and marketing for GuideOne Insurance the place he developed and executed go-to-market methods that helped drive worthwhile development for the corporate.
Dlouhy’s expertise growing and managing cross-functional groups can be instrumental for LenderClose, which plans to rent an extra 22 workers throughout a number of departments all through 2022.
Werts joins LenderClose from NCMIC Group, the place she was director of promoting. She provides greater than 20 years of promoting experience to the group. At NCMIC, she designed and executed a requirement era technique that in the end elevated model search four-fold whereas decreasing the price of acquisition 3x. Prior to NCMIC, she was director of marketing campaign administration for Symphony EYC and a advertising and marketing program supervisor for Wells Fargo. Within every place, Werts was closely targeted on analyzing and bettering the shopper expertise, a chief goal of the LenderClose development technique.
Werts’ advertising and marketing profession is characterised by the event of progressive options, sensible implementation, and steady data-driven enchancment.
CMO Jill Skinner stated, “With owners constructing historic ranges of fairness of their properties, there’s a sturdy alternative to help lenders within the accountable lending of dwelling fairness. LenderClose expertise helps lenders effectively scale and offers a streamlined expertise for debtors.”
She continued, “Dlouhy and Werts are key hires to speed up the expansion of LenderClose. In their distinctive capacities, each Jon and Amanda will advance strategic advertising and marketing capabilities, amplify and construct product worth, and help the success of lender and borrower experiences. They are each specialists of their respective fields and care deeply concerning the wants of debtors and lenders. LenderClose is at a transformational level, and their expertise is well-matched to hold us into the following section of development.”