Bragg Gaming completes $30M acquisition of Spin Games to boost US iGaming expansion

Bragg Gaming Group introduced Wednesday it has accomplished its acquisition of Spin Games LLC in a money and inventory transaction valued at roughly USD 30 million. The Spin Games acquisition gives for a differentiated and extensively distributed iGaming product providing and accelerates Bragg’s North American development. 

Bragg will leverage Spin’s US iGaming relationships to introduce new proprietary and unique third-party on-line on line casino content material developed to handle the preferences of US and Canadian gamers and to cross-sell its current player-popular European on line casino content material. 

The firm expects to launch its first proprietary video games – “Egyptian Magic”, “Fairy Dust” and “Paradise Ticket” in addition to unique video games from companion studios – on its distant gaming server (RGS) with an preliminary roll-out in Connecticut, Michigan and New Jersey anticipated to start in Q3 2022, with video games in Pennsylvania anticipated to comply with. 

In December, following the approval of the Pennsylvania Gaming Control Board, Bragg stated it had received all required regulatory approvals to full Spin Games acquisition.

The mixed Bragg/Spin Games’ providing will ship the advantages of Bragg’s unique content material and know-how and Spin Games’ native market know-how and operator relationships with greater than 30 North American prospects and operators. 

Spin Games’ current RGS on line casino and content material are absolutely licensed and distributed in New Jersey, Pennsylvania and Michigan, and are licensed and pending go-live in Connecticut and British Columbia. Spin Games has a proprietary content material portfolio of greater than 30 in-house developed video games, together with slots, video poker, motion bingo and keno. 

The bought firm can even increase Bragg’s current portfolio with quite a few third-party  titles from well-known, land-based slot producers. 

In an official press launch, Yaniv Spielberg, Chief Strategy Officer for Bragg, stated: “Combining our RGS, superior participant engagement instruments, knowledge analytics capabilities and our latest sport content material developed particularly to enchantment to North American gamers, with Spin Games’ state gaming licenses and established integrations with on-line on line casino operators comprising the bulk of the U.S. market considerably accelerates our entry into the North America iGaming market”.

“We are positioned to rapidly develop our U.S. market presence over the subsequent a number of months starting with our iGaming content material and supporting sport optimization applied sciences. In addition, our confirmed participant account administration (PAM) platform which powers a number of main iGaming and sports activities e-book manufacturers in Europe, together with our full managed operational and advertising providers permits us to supply a whole answer to on-line playing operators of any dimension in presently regulated states and as extra states approve iGaming.”

“With greater than 30 years of expertise within the North American gaming sector, Spin Games’ founder and CEO Kent Young will function our President – Americas and oversee our U.S. market roll-out development technique. We’re delighted to welcome Kent and your entire Spin Games group to Bragg and look ahead to collaboratively driving the profitable execution of this key development initiative”, he concluded

Kent Young additionally commented: “I’m delighted to now be an element of the Bragg group and I’m assured the corporate is completely positioned to leverage our main RGS know-how and proprietary and third-party content material to rapidly execute on our U.S. and Canada iGaming expansion plan. In addition to strengthening our assist of current prospects and markets, the mixed firm is positioned to speed up the expansion of our propriety content material library, pursue new markets, and leverage our know-how to rapidly assist iGaming in new states and provinces as they open.”