Toronto-listed gaming provider Bragg Gaming has accomplished its acquisition of Spin Games in a money and inventory deal value US$30m.
The acquisition expands Bragg’s North American presence with new proprietary and unique third-party on-line on line casino content material geared toward US and Canadian gamers, whereas enabling the corporate to additionally cross-sell its current European on line casino content material.
Bragg expects to launch the primary video games via its distant gaming server (RGS) in Connecticut, Michigan and New Jersey in the course of the third quarter of 2022, with Pennsylvania to comply with.
Spin Games’ founder and CEO Kent Young will function Bragg’s president of Americas and oversee the provider’s US market roll-out technique.
“Combining our RGS, superior participant engagement instruments, knowledge analytics capabilities and our latest sport content material developed particularly to enchantment to North American gamers, with Spin Games’ state gaming licenses and established integrations with on-line on line casino operators comprising the vast majority of the US market considerably accelerates our entry into the North America iGaming market,” mentioned Bragg chief technique officer Yaniv Spielberg.
“We are positioned to rapidly develop our US market presence over the following a number of months starting with our iGaming content material and supporting sport optimization applied sciences. In addition, our confirmed participant account administration (PAM) platform which powers a number of main iGaming and sportsbook manufacturers in Europe, together with our full managed operational and advertising and marketing companies permits us to supply an entire answer to on-line playing operators of any dimension in at the moment regulated states and as further states approve iGaming.
“We’re delighted to welcome Kent and all the Spin Games crew to Bragg and look ahead to collaboratively driving the profitable execution of this key progress initiative.”
Young added: “I’m delighted to now be part of the Bragg crew and I’m assured the corporate is completely positioned to leverage our main RGS know-how and proprietary and third-party content material to rapidly execute on our US and Canada iGaming enlargement plan.
“In addition to strengthening our assist of current prospects and markets, the mixed firm is positioned to speed up the enlargement of our propriety content material library, pursue new markets, and leverage our know-how to rapidly assist iGaming in new states and provinces as they open.”
Shares in Bragg Gaming Group Ltd (TSX:BRAG) closed 4.83 per cent decrease at CAD$6.90 per share in Toronto Friday.