AR Technology Invades The Legendary Cannes Film Festival

Locate one among Niantic’s AR viewfinders to unlock enjoyable experiences utilizing the corporate’s Lightship VPS know-how.

The Cannes Lions International Festival of Creativity is a worldwide occasion that has been showcasing inventive excellence in communications, promoting, and connectivity between folks and types since 1954. In addition to celebrating arduous work and creativity, the occasion consists of large networking alternatives and award ceremonies in addition to a swanky opening and shutting gala.

Each 12 months in June roughly 15,000 business leaders from 90 international locations make their technique to France to affix within the festivities. This 12 months, organizers plan on augmenting the pageant with a slew of interactive AR experiences that attendees can uncover all through the pageant space and unlock because of a brand new partnership with Niantic.

As a accomplice, Niantic will lean on eighth Wall know-how, which was acquired by Niantic again in March to ship charming WebAR experiences you’ll be able to entry in your smartphone with out having to obtain a third-party app. This consists of Doty’s Metaverse Trek AR Scavenger Hunt created by Aircards in partnership with Emodo in addition to the Niantic ARship tour.

You’ll additionally be capable to share your Cannes journey by sending your family and friends an AR postcard created by Orb Amsterdam or try the Screenless NFT AR Exhibition curated by the NFT design company Turboslow.

Powered by eighth Wall’s frictionless WebAR know-how, attendees and guests may have no drawback launching enjoyable AR video games and reveals from their telephones, all with out the necessity to obtain an app. Simply find one of many “8 Code” QR codes scattered all through the occasion, open your digicam app in your cellphone, and scan the code to get began. 

On prime of enjoyable 8 Code AR activations, Niantic additionally plans on utilizing real-world objects as a part of the enjoyable. As you stroll round Cannes, hold a watch out for one among a number of Niantic AR Viewfinders. These cool orange gadgets will allow you to expertise Cannes in a completely totally different approach by offering you with digital data and AR experiences on town utilizing Niantics Lightship VPS

The pageant, which runs from June twentieth to June twenty fourth, is thought not just for celebrating distinctive cutting-edge advertising and marketing methods however for its killer events as effectively. As a sponsor, Niantic shall be internet hosting their very own Cannes soiree in the course of the occasion! If you occur to be on the pageant this 12 months, you’ll be able to try the Niantic Happy Hour on the Terrace Stage on Thursday, June 23 at 5:30. 

Not solely will you be capable to meet with the Niantic staff in individual and take a look at a bunch of enjoyable WebAR activations, however you’ll additionally get pleasure from drinks, shake your booty, and be taught extra about connecting together with your viewers by way of WebAR advertising and marketing and promoting utilizing eighth Wall.

If your essential goal is all enterprise, nevertheless, then it’s best to be part of Niantics VP of Engineering, Erik Murphy-Chutorian, for a panel dialogue on the Infillion Garden on how Web3 (aka the metaverse) will influence the way forward for consumerism.

The Cannes Lions International Festival of Creativity runs from June twentieth to June twenty third in Cannes, France. Check out their web site for data on the pageant and their partnership with Niantic.
Hit the next hyperlinks for extra data on Niantic and 8th Wall.

Image Credit: Niantic x Cannes

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