Monitoring Macau’s Tourism Industry in the Year of Tiger

IFTM Comments is a partnership between Macau News Agency and Macao Institute for Tourism Studies

By Lo, Chun Pong Patrick

Having simply waved goodbye to the Year of the Ox, we are actually on the threshold of the Year of the Tiger.  Known for its power in the face of adversity and by no means surrendering from a problem, the yr is very anticipated to be the starting of rebound and revitalization.

Since the world blow of COVID-19 at the intersection of 2019 and 2020, hospitality is arguably one of the worst affected sectors by the pandemic. As international locations tried to get their residents rid of extreme an infection, borders had been closed and vacationers typically refused entrance to go to.  This has straight and particularly hammered each the air transportation and lodge industries.  In the case of Macau, which is closely reliant on vacationers to contribute to the aforementioned industries and gaming, a greater Year of the Tiger is very hoped for and desperately required.

Lo, Chun Pong Patrick is a lecturer at Macao Institute for Tourism Studies

Whether this could ultimately come remains to be something however sure, however as the main tertiary institute in tourism and repair {industry} research, Macao Institute for Tourism Studies (IFTM) not solely performs a job in educating and producing recent manpower to maintain the {industry}’s wants, but in addition supplies crucial info and solutions to the Government for making hospitality associated insurance policies.

As IFTM’s coverage analysis and {industry} improvement unit, IFTM Tourism Research Centre (ITRC) conducts theoretical and utilized analysis based mostly on sensible relevance to measure and monitor the standing of tourism improvement in Macao.  It has already been two years since the outbreak of COVID-19, and Macao stays on alert to take motion and sort out any sudden state of affairs.  Whether hospitality will proceed its restoration and ultimately convey the good previous days again stays to be seen.

As regular, ITRC will proceed to conduct 4 longitudinal research to take the pulse of hospitality {industry} in the new yr. Of these, the Macao Tourism Carrying Capacity Study (TCC) is the longest working analysis which started in 2003. The TCC includes residents, guests and in addition service suppliers to evaluate elements of the tourism service system going through capability stress.

The Macao Visitor Profile Survey (VPS) and Macao Tourist Satisfaction Index (MTSI) are research focused at guests, with the former geared toward serving to to guage the impression and effectiveness of vacation spot administration and advertising efforts by Macao, whereas the latter gauges guests’ satisfaction throughout varied hospitality-related sectors, and in flip present sectors a well being report relating to their efficiency in serving guests’ wants.

Last however not least, the Macao Human Resource Monitor (MHRM) Project includes the territory’s labour pressure, with explicit concentrate on these working in the hospitality, gaming and tourism sectors.  MHRM strives to offer up-to-date and insightful info relating to the state of affairs of Macao’s human assets for coverage makers, determination makers and prime executives.

Through these 4 recurring research, together with any advert hoc research it conducts, ITRC hopes to offer a transparent and up to date image relating to the restoration progress of Macao’s tourism.

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