MDT Credit Unions Live with DeepTarget Integration into Jack Henry’s Banno Digital Platform

FARMINGTON HILLS, Mich.–(BUSINESS WIRE)–Member Driven Technologies (MDT), a CUSO that hosts the Episys^® core processing system from Symitar^® to supply a personal cloud various for core processing and IT wants, immediately introduced that the DeepTarget integration into the Banno Digital Platform™ is now accessible for his or her credit score union purchasers.

The integration permits credit score unions to uniquely interact members all through their digital banking journey with personalised messaging and clever, immersive monetary tales.

Billings, Mont.-based Altana FCU and Lansing, Mich.-based LAFCU are two early adopters capitalizing on this integration to have interaction their particular person members with significant provides and messages mixed with charming content material that compels responses.

“Leveraging DeepTarget to have interaction members and personalize interactions inside our Banno digital banking surroundings permits us to be model constant,” defined Eva Urlacher, vice chairman of selling for Altana FCU. “Our on-line and cellular banking is like an extra department, which is why it’s so vital to maintain our messaging, communications, and the appear and feel in digital banking aligned with the remainder of our advertising. For instance, the movies that members see with DeepTarget are the identical that they see in our bodily branches. DeepTarget is a invaluable software in our advertising arsenal – intuitive to make use of, permitting us to simply create, edit and publish campaigns.”

$960 million asset LAFCU has 70,000 members throughout Michigan. As a long-time companion of MDT, the credit score union leverages numerous complementary options that the CUSO hosts, the most recent being the DeepTarget integration with the Banno Digital Platform.

“LAFCU continues to reinforce our digital deliverables to our membership via Banno and DeepTarget. This is a vital mission for us given the perpetual enhance in digital adoption by our membership,” stated Kellie Swiger, artistic director for LAFCU. “As a long-time DeepTarget person, we’re excited to be leveraging 3D StoryTeller to convey to life significant and personalised provides to our members. Our purpose is to infuse enjoyable and a human connection into each digital engagement.”

DeepTarget’s Digital Experience Platform (DXP) simplifies digital advertising for monetary establishments with a excessive diploma of automation and ease of use. DXP, built-in with the Banno digital banking platform, delivers personalised experiences to credit score union members with a confirmed observe document of accelerating product cross-sales and member loyalty.

“What an thrilling time that is, as we work with MDT and Jack Henry™ to assist establishments remodel digital banking experiences with differentiation centered on the human connection. Our collaboration works so nicely as a result of it was instantly constructed on a basis of openness and innovation,” stated Jill Homan, president of DeepTarget. “Its success is exemplified by modern prospects like Altana FCU and their impactful implementation of 3D StoryTeller. They, alongside with LAFCU and plenty of different Banno prospects leveraging DeepTarget, push the envelope with know-how to captivate and interact their members.”

Through DeepTarget and MDT’s long-standing relationship, mutual credit score union purchasers are capable of evolve their digital banking choices, higher catering to and interesting with immediately’s trendy members.

“The digital expertise has by no means been so vital to credit score unions as it’s immediately; members throughout all ages and geographies are more and more leveraging digital channels to work together with their credit score unions and full their common banking duties,” stated Larry Nichols, CEO and president of MDT. “This integration of DeepTarget with the Banno digital banking platform permits credit score unions to higher personalize the expertise and extra successfully preserve their differentiators – human connection, empathy and distinctive service – throughout the digital community. We’re proud to work with know-how suppliers like DeepTarget and Jack Henry as we proceed to supply our credit score union purchasers with the instruments wanted to compete.”

About Member Driven Technologies

Member Driven Technologies (MDT) gives a personal cloud various for core processing and IT wants. The CUSO hosts the Episys^® core platform from Symitar^®, in addition to dozens of seamlessly built-in options and supporting companies to assist run the complete establishment, reminiscent of digital banking, funds, lending, cybersecurity and imaging. Rounding out its complete suite, MDT additionally provides enterprise continuity, catastrophe restoration and regulatory options in addition to consulting, knowledge analytics, e-mail internet hosting and {hardware} buying companies. By partnering with MDT, credit score unions throughout the nation are boosting efficiencies, enhancing safety and decreasing prices whereas sustaining a excessive stage of management. Visit mdtmi.com or observe @memberdriven for extra info.

About Jack Henry & Associates, Inc.

Jack Henry (NASDAQ: JKHY) is a number one SaaS supplier primarily for the monetary companies {industry}. We are a S&P 500 firm that serves greater than 8,000 purchasers nationwide and goes to market via three distinct manufacturers: Jack Henry Banking® gives modern options to group and regional banks; Symitar® gives industry-leading options to credit score unions of all sizes; and ProfitStars® provides extremely specialised options to monetary establishments of each asset measurement, in addition to numerous company entities exterior of the monetary companies {industry}. With a heritage that has been devoted to openness, partnership, and person centricity for greater than 45 years, we’re well-positioned as a driving market power in cloud-based digital options and cost processing companies. We empower our purchasers and customers with the human-centered, tech-forward, and insights-driven options that can get them the place they need to go. Are you future prepared? Additional info is out there at https://www.jackhenry.com/pages/default.aspx.

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