How To Drive Traffic & Engagement With Push Notifications

This publish was sponsored by Notix. The opinions expressed on this article are the sponsor’s personal.

Do you need to drive extra visitors to your web site?

Do you want guests who’re engaged together with your content material to return to your web site repeatedly?

As a writer, you want a gradual stream of engaged visitors to generate income from promoting.

In this text, we’re going to take a look at methods publishers can improve visitors with Notix push notifications.

How Major Publishers Generate Traffic

According to Similarweb, publishers like New York Times (nytimes.com) obtain over 40% of their visitors from natural search, 6% from social media, 4% from referrals, and a pair of% from emails. The majority of visitors comes from direct sources (46%).

The Wall Street Journal (wsj.com) receives over 30% from natural search, 7% from social media, 7% from referrals, and 1% from emails. Like the New York Times, nearly all of visitors comes from direct sources (53%).

Direct sources of visitors might be tougher to pinpoint, however usually embrace returning guests who enter the URL of the web site into the browser or use a saved bookmark.

Website analytics instruments like Google Analytics will even reveal the variety of guests who’re new to your website versus the variety of returning guests.

You can analyze the conduct of those guests to see which visitors is most engaged together with your content material between the time spent on-page and the typical variety of web page viewers between each segments of tourists.

How do you create a better quantity of returning guests, who seem to make up a big piece of visitors that comes from direct sources?

• Subscription Lists.
• Push Notifications.

Email & Social Media Subscribers: Common Challenges Of Subscription Lists

To convert a customer right into a subscriber, many publishers will use e-mail opt-in in numerous codecs all through the web site.

When it involves rising that returning customer quantity, there are a couple of particular challenges with regards to e-mail opt-ins.

• You are depending on the customer to accurately enter their e-mail deal with.
• You are depending on the e-mail server to ship your e-mail to the subscriber’s inbox as a substitute of their spam field – assuming they haven’t created a filter to kind your e-mail right into a folder apart from the inbox.
• You are depending on the subscriber to open your emails and click on by means of to your web site for return visitors.

Publishers additionally depend on social media to assist hold guests loyal to their content material.

Challenges can come up when changing new guests to returning guests utilizing social media channels.

• You are depending on the customer to depart your web site and determine to observe you on an exterior social community.
• You are depending on the social community to position the posts you make to your social media profile or web page within the newsfeed of your new follower.
• You are dependent in your followers to note your publish of their newsfeed and click on by means of to your web site for return visitors.

In each instances – the e-mail inbox and social media newsfeed – you might be competing in opposition to a flood of different messages from acquaintances and different manufacturers that your subscriber follows.

Enter push notifications.

Image created by Notix, March, 2022

Push notifications is usually a quicker, simpler answer to extend the variety of returning guests to your website.

How To Drive Traffic & Engagement With Notix Push Notifications

How do Notix push notifications assist publishers generate extra returning visitors?

1. Instantly implement high-conversion: While a brand new customer is having fun with your content material, they are going to be prompted to get prompt browser notifications for any new content material you publish.
2. Capture audiences with ease: With one click on of a button to permit notifications, you’ll be able to convert a brand new customer right into a subscriber.
3. Get seen with high-visibility methods: When you ship a push notification to your subscriber, they are going to be notified by their browser within the notification heart, no matter what web site they’re utilizing on the time.
4. Get extra returning guests: The next quantity of recent guests grow to be returning guests, permitting your visitors to extend by means of customer repetition, along with your fixed circulation of recent guests.

As you’ll be able to think about, the only click on to enroll makes it simpler to develop your notification record – you don’t should depend on your guests to enter an accurate e-mail deal with or observe you after leaving your web site.

You are not counting on e-mail servers or social media algorithms to correctly filter your message into your subscribers’ most important view.

You additionally received’t be working with the non-public information of your subscribers as you’d with e-mail notifications.

Now that your website is about up with push notifications, how will you be certain they’re acting at their highest potential?

Discover The Best Timing For Push Notifications

Notix push notifications provide the capacity to ship notifications to all or segments of your subscribers instantly, at a scheduled time, or mechanically if you publish new content material.

With quick and scheduled notifications, you’ll be able to attain your subscribers on the instances you assume they’re probably to be on-line and able to interact together with your content material.

Scheduled notifications by time zone may also help you attain your subscribers on the proper time, regardless of the place they’re positioned on this planet.

Automate Your Push Notifications

As a busy writer, you too can automate your notifications to exit alongside together with your new content material.

This lets you generate return visitors with out doing any extra work.

Use Audience Segmentation

To hold your subscribers comfortable, you’ll be able to phase your subscribers primarily based on pursuits and different components to make sure that the messaging you ship matches with their wants.

Websites that cowl a number of matters will discover this convenient when guaranteeing followers of 1 matter aren’t fed messages from one other.

International publications can use viewers segmentation to tailor content material to subscribers’ regional pursuits.

Book A Demo

With a WordPress plugin and free plans for as much as 30,000 lively subscribers, it’s simple to combine Notix.

Learn extra and book a demo to see how Notix may also help you re-engage your guests together with your content material and drive invaluable return visitors to your web site.

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Image Credits

Featured Image: Image by Notix. Used with permission.