Brand extensions are what it is known as when an organization used its well-known model to launch one other product. You know the technique even in case you didn’t know its title: Reese’s transfer into cereal, Google’s shift to e mail internet hosting, or Tide’s launch of stain remover pens. Sometimes, like with Michelin Stars, it does not even make any sense why it really works. (How do tires assist promote fancy meals??)
But extra generally, a drastic shift–if not properly thought out–can trigger model confusion. At its worst, it’s simply plain gross. And that’s after we at Cracked can sit again and chortle at massive companies spending tons of cash on new, amusingly foolish product releases. It’s fascinating nobody anyplace alongside the way in which appears to have stepped again to say, “Wait, possibly it is a unhealthy concept?” Seriously, anybody who authorized Colgate Kitchen Entrees ought to in all probability rethink their profession decisions. Here’s that, plus fourteen extra ridiculous model extensions that ought to have by no means seen the sunshine of day.