EL SEGUNDO, Calif., March 11, 2022 /PRNewswire/ — Haus Laboratories by Lady Gaga is happy to announce the second chapter for the model, targeted on its folks, powered by innovation, led by magnificence veterans, and pushed by kindness. The internet outcomes are a NEW “Haus” – a 2.0 – with 20+ new crew members, 4 newly rebuilt departments (product improvement, packaging, advertising and marketing, inventive), 4 new Vice Presidents, 2 new Sr Directors, and 40+ plus staff ALL with deep and broad experience in magnificence, retail and innovation.

The crew’s work is already evident – as seen in a number of just lately acquired high-profile awards and accolades from magnificence and trend press, in addition to continued product promote outs for brand spanking new and core objects.

Kelly Coller, Haus Labs CMO, shared, “At Haus, we’re a small and mighty impartial startup establishing a brand new strategy to construct magnificence manufacturers, from the within out. We’ve obtained folks with Big Hearts AND Big Ideas. Having magnificence and retail experience is cost-of-entry and we now have it in spades. But it’s who and the way you construct manufacturers with, that issues. Positivity, a humorousness, technique, and designing an ego-free atmosphere is what we now have collectively created. The new crew, together with our founding veterans, have a wealth of data and in depth expertise constructing world prime 10 magnificence manufacturers on-line and with the world’s greatest magnificence retailers.”

Gloria Ryu, SVP Product & Innovation, added, “I’m thrilled to take Haus Labs into a brand new chapter, main with innovation and bringing groundbreaking merchandise, formulations, and packaging to the forefront. With our Founder, we’re collectively constructing a good looking new future and when the time is true, we’ll share our new imaginative and prescient with the world.”

The newly introduced Haus Laboratories Vice Presidents and Sr Directors embrace:

  • Susan Bates, VP of Package Development (previously H20+, SHARPS, Prada Beauty, Bliss).

  • Angela “AK” Kongelbak, VP of Creative (previously of ITEM Beauty by Addison Rae, Tresluce Beauty by Becky G, Kat Von D Beauty and BareMinerals/Buxom).

  • Irene Seferian, VP of Product Marketing and Education (previously of Kat Von D / KVD Beauty, Pravana and SEPHORA).

  • Dave Marchi, VP of PR and Partnerships (previously of Mattel and Sanrio, together with main profitable Hello Kitty magnificence collaborations with SEPHORA, MAC, and ColourPop).

Kongelbak, Seferian and Marchi report back to Chief Marketing Officer, Kelly Coller (previously of Kat von D Beauty, NYX Cosmetics and SEPHORA Originals manufacturers, comparable to Marc Jacobs Beauty and Hello Kitty Beauty, amongst others).

The new VPs and crew members be part of present Haus digital leaders Molly Rosenman (VP of Digital), Hari Ranganathan (VP of Growth) and their groups, new-to-Haus world magnificence veterans and disrupters Gloria Ryu (SVP of Product and Innovation) and Kelly Coller (CMO) together with founding c-suite leaders, Ashumi Shippee (CFO – x Hatch Beauty and Violet Grey) and Ben Jones (CEO – co-founder of Haus and previously of The Honest Company and Zynga).

HAUS LABORATORIES // @hauslabs // // #hauslabs

Launched by artist and artistic visionary Lady Gaga, Haus Laboratories is a worldwide, digitally-native make-up model that celebrates artwork, coloration, and self-love – believing that magnificence is the way you see your self (not how others see you). The model’s mission is to empower and uplift via make-up and in assist of the Born This Way Foundation. From each buy on, $1 goes in direction of the group which focuses on serving younger communities to empower and promote kindness and psychological well being. Haus Labs is understood for its iconic, unstoppable, long-wear eyeliners in liquid, micro-tip, kohl and gel pencils, their fan-favorite lipsticks, Le Monster Matte Lip Crayons, their award-winning, ultra-hydrating PhD Hybrid Lip Oils and sturdy, exact and award-winning The Edge Precision Brow Pencils. ALL merchandise are Made with Kindness: 100% vegan and cruelty-free. Haus Laboratories make-up is bought solely at and Our Haus, Your Rules.


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SOURCE Haus Laboratories

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