Balmoral Multicultural names a trio of new VPs » strategy

Balmoral Multicultural Marketing is rising – and that progress is mirrored in a quantity of strikes on the company, together with the promotion of three key personnel to senior positions, the hiring of new abilities and the acquisition of an workplace in Toronto’s north finish.

Among the senior appointments, Balmoral has named Jeffrey Almeida as SVP (pictured, above left, with Sharifa Khan, the company’s president and CEO). Almeida joined the company greater than three and a half years in the past, taking over the function of VP and common supervisor. He introduced greater than 20 years of worldwide expertise with him, having served as COO of Noble Advertising in Dubai and VP of Young & Rubicam in India.

“We’re producing extra authentic artistic at present that displays the true and genuine energy of Canadian range,” he says. In his new function, he’ll be centered on “bringing extra of [the] untapped potential to life.”

Donovan D’Souza has additionally been promoted into the function of ECD. D’Souza joined the company as an CD in 2020, in the course of the pandemic, and has received recognition from Cannes, Spikes Asia and LIA. He additionally brings worldwide expertise to the function, having labored in as a senior CD for FCB Ulka in India.

The last of the promotions is of Keshav Kumar, who has been named government media director. Kumar has served in numerous roles inside media at Balmoral since 2019, when he joined the company from Ethnicity Matters. In his new function, he’ll lead the company’s media staff and apply analytics and inventive to develop hyper-targeted multicultural advertising.

In addition to the promotions, Balmoral has made a quantity of hires, together with to its media and account providers groups.

Among the new faces are Lily Kwong and Puneet Ahuja, each employed as media administrators; and Lorna Leung and Yuli Wang, employed as group account administrators. The 4 are half of a wave of new hires on the company that has seen its media, artistic and account providers groups develop by greater than 25% in the course of the pandemic.

All of the new hires and appointments – in addition to the company’s workplace at Sheppard and Yonge in Toronto, which it has bought – are the consequence of appreciable progress for the multicultural company, which executed greater than 25 campaigns for 15 manufacturers throughout 10 classes previously yr. Much of the new work is the consequence of buy-in from manufacturers to the significance of multicultural advertising of their total combine, in keeping with Khan.

“Today, there’s recognition that multicultural advertising must be on the desk with manufacturers from the outset, and this self-discipline is and can proceed to play an vital function of their progress and success,” she says.

Balmoral’s shoppers have included FreshCo, Metrolinx, OLG, BMW and Samsung.