Agency strikes symbolize employee-centric profession progress by way of mentorship, coaching and growth
BOSTON, MA / ACCESSWIRE / February 17, 2022 / PAN Communications, an built-in advertising and marketing and PR company for B2B tech and healthcare manufacturers, is worked up to announce the promotions of two long-tenured administrators to the management function of vp. Effective instantly, Marki Conway will function vp throughout the agency’s expertise follow and Lauren Kaufman will transfer into the function of vp, Integrated Marketing & Analytics.
These promotions replicate years of arduous work and trailblazing by Lauren and Marki and symbolize one of PAN’s highest priorities as a enterprise and an employer: to be a spot the place at the moment’s technology can construct their profession in ways in which speaks to who they’re and what they care about. Both of these wonderful leaders started in several roles and took separate profession paths to the place they’re at the moment. Their progress mirrors the agency’s philosophy round employee-first development and the way the company’s tradition helps younger professionals set their profession course and discover that aspiration of their subsequent function.
Marki has spent greater than 11 years with the company, starting as a expertise intern and leaping by way of the ranks with wonderful work, business experience and powerful folks and shopper administration abilities. Within PAN’s dedicated mentor model, company leaders embraced Marki’s ardour to pursue particular person pursuits – similar to philanthropy and office tradition initiatives – whereas considering outdoors the field to outpace expectations throughout shopper applications. It was that zeal and willpower that enabled her to climb the ladder to her function at the moment. As a VP, she’s going to proceed to present mentorship to her groups whereas guiding them to ship excellent outcomes and develop enterprise for all kinds of shoppers, starting from mid- to late-stage manufacturers. She has constructed a various experience throughout B2B industries together with safety, martech, CX, adtech, provide chain, HR tech, BI/analytics and software program growth. In addition to VP obligations, Marki will help PAN’s new Head of DEI Brandon Thomas in guiding inner and exterior diversity, equity and inclusivity initiatives.
“It’s a singular alternative to have the opportunity to transfer by way of the ranks alongside colleagues I’ve long-respected, celebrating our collective achievements collectively,” Conway mentioned. “I’ve at all times been motivated by and for the folks round me, and constructing my profession at PAN has afforded me alternatives to be taught from some of the most effective within the enterprise – whereas paying it ahead to mentor and champion for these round me. In this subsequent profession step, I’m excited to proceed pursuing my passions in folks administration, disruptive shopper work and being an advocate for inclusive, optimistic tradition inside and outdoors the partitions of PAN.”
In almost 9 years with PAN, Lauren has progressed from an assistant account govt by way of the ranks of account supervision, growing a eager curiosity and experience in built-in advertising and marketing and analytics alongside the best way. Integrated marketing was a brand new providing when Lauren began on the company, however as her abilities and pursuits turned clear, PAN dedicated to offering the coaching and growth she wanted to construct her personal profession. As a director, Lauren has excelled in offering data-driven insights and storytelling to her portfolio of shoppers whereas additionally persevering with to maximize alternatives in coaching and growth each for her personal abilities and for her group. As a VP, she’s going to proceed to push her friends and shoppers to develop thought-provoking, data-backed campaigns that outperform KPIs and drive natural progress. Lauren will even present important mentoring to PAN staff, notably these pursuing progress in built-in advertising and marketing and analytics.
“Being an element of constructing out an rising follow for the company has been an unimaginable alternative, and I couldn’t be extra excited to assist drive our continued progress and evolution on this new function,” Kaufman mentioned. “I’m grateful to have labored alongside robust feminine mentors who challenged me to be a greater marketer and chief and look ahead to passing that ahead, fostering the event of our gifted group of entrepreneurs as we work on new, inventive shopper campaigns.”
“I couldn’t be extra thrilled to see these two implausible leaders acknowledged as our latest VPs,” mentioned PAN President and CEO Philip A. Nardone, Jr. “Lauren and Marki are the epitome of PAN’s dedication to profession development and alternative – each within the distinctive methods they’ve cast their paths and of their ongoing dedication to their groups. They stand for every thing I consider in and have grown by way of the ranks with ardour for his or her groups and shoppers. I can’t wait to see how they proceed to develop and what nice accomplishments they are going to obtain.”
Lauren and Marki be a part of a formidable group of VPs, EVPs and a newly shaped C-suite ready to take the next steps toward PAN’s future as a considerate associate for shoppers and an employee-focused company dedicated to at all times placing folks first.
About PAN Communications
PAN Communications is a mid-size built-in advertising and marketing & PR company with over 170 staff internationally. PAN helps corporations remodel concepts into fascinating tales that align to mid- and late-stage progress methods by way of the agency’s NXT Stage approach. Headquartered in downtown Boston, PAN has further office locations in San Francisco, New York, Orlando and London, in addition to a rising digital group. The company’s groups are positioned to assist manufacturers emerge in new markets and scale globally, with expertise driving built-in technique throughout a variety of brands like Rapid 7, Braze, Citrix, SailPoint, Quickbase, OneStream, Radial, athenahealth and Smartly.io. For extra info go to our web site at pancommunications.com and observe us on Twitter (@PANcomm).
SOURCE: PAN Communications
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