21 Tips for Building Your First Small Business Website

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Are you considering of beginning a small enterprise? If so, you have to to create a web site to advertise your on-line enterprise and join together with your clients. Building your personal web site can appear difficult, but it surely doesn’t should be! In this publish, we offer 21 suggestions for creating your first small enterprise web site. We’ll cowl all the pieces from selecting one of the best hosting firm to designing your website. Follow the following pointers, and you can be nicely in your approach to having a profitable on-line presence for your enterprise.

1. Choose the Right Hosting Company

When it involves internet hosting your small enterprise web site, you need to select a internet hosting supplier that’s dependable and has repute. You additionally need to guarantee that the corporate presents good customer support that can assist you with any questions or issues that come up.

The greatest approach to discover out which hosting firm is true for you is by studying evaluations and studying about every firm’s execs and cons.

Going with Bluehost could be a good suggestion in case you are on a funds since they provide shared internet hosting plans beginning at $13 monthly. SiteGround is one other good choice, they usually supply shared internet hosting plans beginning at round $5 monthly. In addition, their plan features a free area identify registration while you arrange a internet hosting account with them.

If you’re looking for a extra strong internet hosting plan, then WP Engine could be the best internet hosting supplier for you. Their internet hosting providers embrace managed WordPress internet hosting plans, and WordPress customers can put collectively a surprising, mobile-friendly web site in mere minutes. This sort of internet hosting is ideal if you need a quick, dependable and safe web site.

2. Pick Your Website Address Wisely

The subsequent step is to choose your web site tackle, and your tackle URL (area identify) for your whole website shall be primarily based on it. It will communicate volumes for your enterprise too, and web site tackle ought to be part of website features list. So while you choose your tackle, you need to guarantee that it’s simple to recollect and consists of the key phrases you need to rank for in engines like google. Doing so will make it simple for individuals to search out your enterprise on-line and develop your site visitors.

An wonderful instance of this could be in case you personal a pizza restaurant. You would possibly need to select a web site tackle like pizza-restaurant-name.com or, even higher—pizza.com. If you’ve gotten a tough time arising with web site tackle, there are many area identify turbines on-line that may allow you to develop concepts. Just guarantee that the web site tackle is accessible for buy earlier than registering it. If you actually need to optimize your area identify, a number of implausible instruments exist for finding imaginative domain names.

3. Pick a Good Website Builder

Once you’ve decided {that a} web site builder works for you, it’s time to decide on one. If you’re on a funds, then we suggest utilizing WordPress’s free web site builder. However, whereas a WordPress web site is free to begin, you may realistically anticipate pricing for WordPress software program to fall between $11 and $40 per month after shelling out a one-off price of round $200. There are additionally loads of tutorials accessible on-line that may assist stroll you thru the method of establishing a WordPress website.

If you’re looking for different skilled web site builders, then Squarespace could be the one for you. They supply lovely templates which might be simple to make use of, and business plans start at $18/month. Plus, they provide a 14-day free trial, so you may check out the platform earlier than committing.

Wix is one other standard web site builder that gives a variety of templates and options. They additionally supply a free trial to check out the platform earlier than committing to a paid plan. Wix’s limitless plan for entrepreneurs and freelancers begins at $18/month and will increase in worth relying in your wants (e.g., extra space for storing, customer analytics).

Other good web site builders embrace:

  • GoDaddy: This standard web site builder is ideal for startups. Plans vary from $9.99 to $24.99/month.
  • Weebly: Offering a implausible free plan, Weebly permits you to construct knowledgeable web site. Later, you should use it to develop alongside together with your on-line firm for below $20/month.
  • SITE123: This web site builder is nice for small companies that need website pace reliability with out all of the bells and whistles. They supply two plans—a free plan and a premium plan for below $13/month.
  • Duda: This mobile-friendly web site builder is greatest for pure, polished net design and customization. Duda Plans run from $14 to $44/month.

If you’re a small enterprise proprietor who’d wish to find out about free web site builders for your small enterprise, be sure you take a look at Small Business Trend’s article about 20 Free Website Builders For Your Small Business.

4. Plan for Future Expansion

in case you assume you’ll broaden your enterprise sooner or later, it’s necessary to plan for it upfront when designing your web site. Make certain that your web site is straightforward to replace and add new pages as your enterprise grows. Additionally, select a platform that may deal with elevated site visitors and bandwidth wants.

A WordPress website can sustain with a small firm’s growth, however another wonderful web site platforms which might be versatile and highly effective sufficient to develop with you embrace Wix or Squarespace. Of course, GoDaddy is ok for development too if you need a no-frills web site.

Two of one of the best ones that permit eCommerce and larger shops to broaden are Shopify and BigCommerce. Also, in case you are tech-savvy, Joomla and Drupal are nice open-source choices.

5. Have a Professional Website Design

A professionally-designed web site is paramount to the general success of your enterprise. And one of the best web sites are simple to make use of, fast-loading and optimized for cellular gadgets.

When clients go to your website, they should know who you’re and what you promote inside seconds. If they’ll’t determine tips on how to navigate by way of your website or discover what they’re wanting for, then the possibilities are good that they are going to depart your website and go some place else.

Additionally, while you design with knowledgeable contact, the design for a enterprise website ought to embrace a brand that speaks to your model. It must also function high-quality pictures and movies, clear calls to motion, simple navigation, fast loading time on all pages of the location (together with behind the scenes) and safety features.

Website templates might help you get began with knowledgeable web site design. Still, in case you don’t know the place to begin, it’s in all probability greatest to rent knowledgeable net designer who understands your enterprise and might create a website that precisely represents your model. They shall be in a position that can assist you create a web site that not solely seems to be nice but in addition converts guests into clients.

When you rent knowledgeable net design company, they are going to be in a position that can assist you with all the pieces from choosing the proper area identify and web site builder to creating a lovely brand that speaks to your model.

Here are some suggestions for discovering the best net design company:

  • Look for an company that focuses on small enterprise websites.
  • Request case research and a portfolio of their work.
  • Ask for references from previous purchasers.
  • Make certain the company presents a free session to debate your wants and get an estimate.
  • Compare costs earlier than making a choice. Be certain to ask about hidden charges (e.g., design modifications).

Plus, many companies supply inexpensive month-to-month packages, so that you received’t have any upfront prices or hidden charges. You can even ask them about different providers resembling social media administration or optimizing your web site copy for engines like google in case you’re excited about rising your enterprise on-line.

If your funds is tight, it’s sometimes greatest to begin with a free web site builder and spend only a few {dollars} monthly for internet hosting. You can at all times rent an company to assist construct extra strong options into your website in a while down the highway when it is sensible for your enterprise.

6. Get an SSL Certificate Straight Away

If you need to settle for funds from clients on-line, it’s important that your web site has an SSL certificates. An SSL certificates stands for Secure Sockets Layer and is a safety protocol utilized by web sites to safe the connection between guests’ net browsers and their servers. It encrypts information so hackers can’t entry it with out having an encryption key.

SSL certificates are necessary for small companies as a result of they assist defend buyer information and improve buyer belief. Even if customers aren’t conscious of what an SSL is, 78% of them say they’re reassured once they see the acquainted padlock image related to an SSL certificates of their browser.

If your web site doesn’t have an SSL certificates, then you definately’re liable to dropping clients who may not need to take their probabilities with a website that doesn’t have one (particularly in the event that they’re making funds on-line). Plus, Google can penalize sites that don’t have SSL certificates by reducing their search engine rankings.

You can get a free SSL certificates from Let’s Encrypt or pay for it by way of your area registrar or hosting firm.

7. Look at Similar Small Business Websites for Inspiration

If you’re unsure what you need your web site to appear like, it’s a good suggestion to have a look at comparable small enterprise websites for inspiration. That method you get an concept of the forms of options and design parts you would possibly need to embrace in your website.

You can discover examples of some by doing a Google search for “small enterprise web sites” or by searching by way of a few of the prime design galleries on-line.

Keep in thoughts that you just don’t need to copy one other enterprise’s web site—you must purpose to create a website that’s distinctive and displays your model. But different small enterprise websites may give you some nice concepts for what you would possibly need to embrace by yourself website.

It’s additionally a good suggestion to take a look at the web sites of native small companies in your space so you may see what they’re doing and get some inspiration for what would possibly work greatest for you, too.

8. Install Plugins to Boost Your Website’s Features

Plugins might help you add options for something from a contact kind to a search bar to highly effective website positioning instruments. If you need your web site to do extra than simply present details about your enterprise, then it’s a good suggestion to put in WordPress plugins to spice up its performance. However, keep in mind that there shouldn’t be too many plugins and that there are numerous free and paid plugins accessible for WordPress which might be wonderful.

We suggest beginning with the next plugins:

  1. Yoast SEO Plugin: Optimizes your web site for engines like google, making it simpler for potential clients to search out you on-line.
  2. MonsterInsights: Tracks your web site’s site visitors and sees how individuals are discovering your website.
  3. Jetpack: Provides a ton of options and choices, together with social media integration, safety enhancements and picture optimization.
  4. WPForms: Creates customized types, resembling contact types, cost types, survey types and extra.
  5. SeedProd: Let’s you create pages for your website, together with a lovely coming quickly web page to seize leads whereas your website is in improvement.

9. Choose a Suitable WordPress Theme

Once you’ve put in the plugins you want, it’s time to decide on a theme for your web site. This theme is the design and format of your website, and there are literally thousands of themes accessible. When selecting one, it’s necessary to guarantee that it’s responsive—that means it can look good on all gadgets, from desktop computer systems to telephones and tablets.

The following themes are nice for small companies due to their responsiveness, ease of use and mobile-friendly attributes:


Divi is a flexible drag and drop web page that comes with 46 content material parts and 20 layouts that help you prepare and create your web site instantly. This performance makes the theme fully distinctive and extra complete by way of person expertise.


X Theme by Theme.co is a multipurpose theme that has 4 distinctive designs that you should use for your web site. It additionally consists of over 40 modules and 20 widget areas which provide you with loads of flexibility when creating your web site.



Offering a free, versatile theme that’s extremely customizable, light-weight and simple to make use of, OceanWP is a good choice for small companies. Features that set it aside embrace mobile-friendly look, responsive design and lightning-fast loading capabilities.


BeTheme has over 650+ pre-built web sites that may be shortly custom-made and put into manufacturing with none coding. It additionally features a drag and drop builder, 20 header types, limitless coloration choices and extra.


Astra is a light-weight and extremely customizable multipurpose theme that integrates seamlessly with standard web page builders and eCommerce plugins. Its big selection of options like limitless layouts and lovely look make it particularly appropriate for eating places, niche-based websites and plenty of different functions.

Let’s add a phrase of warning right here about themes that publicize themselves as “fully free.” Some specialists warning in opposition to utilizing them since some aren’t safe as those you purchase. Still, you don’t should make getting your theme an enormous expense—even investing a small sum of money in a single might help maintain your website safe.

9. Simple is Better

Whether you’re working with a designer or simply selecting a template, you need to maintain the design parts easy on your enterprise web site and never have flashy colours (except, after all, busy and flashy is aligned together with your model). Too a lot happening will solely confuse and distract guests from what you need them to do, which is purchase from you.

While simplicity is the aim, you must also know how to pick colors for your business website. A very good rule of thumb is to make use of a most of not more than three colours. Likewise, solely use two or three completely different fonts and ensure they’re simple to learn.

10. Have a Contact Page

New clients and long-term customers alike want a approach to get in contact with you thru your enterprise web site, so it’s necessary to incorporate a Contact Us web page or one thing comparable in your website. Your contact web page ought to consist of data like your enterprise tackle, telephone quantity, e-mail tackle and a kind that permits clients to ship you a message.

Many WordPress plugins, resembling WPForms and Gravity Forms, help you create a contact kind with ease.

Another choice is to have a reside chat function that allow you to have a extra private and significant dialog together with your on-line guests.

11. Search Engine Optimization is Key

Search engine optimization (website positioning) is the follow of enhancing the rating of your web site on engines like google like Google, Yahoo and Bing. The follow issues as a result of it will probably assist your web site seem on the primary web page of search outcomes when potential purchasers look for the services you supply.

This is also known as natural site visitors, and it’s necessary as a result of research present that 75% of users don’t transcend the primary web page of search outcomes.

Some of one of the best methods to enhance your web site’s website positioning and website efficiency embrace:

  • Creating high-quality content material that’s related to your target market and including key phrases and phrases all through your web site
  • Including on-page optimization and optimizing your pictures for on-line searches
  • Using social media to share your content material and improve your web site’s publicity
  • Creating a weblog and together with key phrases within the titles and posts
  • Building backlinks to your web site from different high-quality web sites
  • Adding key phrases to your web site’s title tag, meta description and header tags.

Also, the search engine outcomes pages, or SERPS, are always altering, so it’s essential to remain up-to-date on the newest strategies for enhancing your website’s site visitors.

12. Invest in website positioning Tools

To enhance your web site’s website positioning, you want entry to the best instruments. Thankfully, there are many great SEO tools available that may allow you to with all the pieces from key phrase analysis to backlink evaluation.

Some of the most well-liked website positioning instruments embrace:

  • Moz Pro
  • Google Analytics
  • SEMrush
  • Ahrefs
  • Keyword Finder
  • Ubersuggest
  • Google Search Console

While all of those instruments are nice for enhancing your web site’s website positioning, it’s necessary to do not forget that nobody software can assure success. Therefore, it’s important to make use of a wide range of completely different instruments and strategies to get one of the best outcomes.

13. Consider Having a Content Management System

A content material administration system (CMS) is a software program software that permits you to create, edit and publish digital content material from a central location. A CMS is necessary as a result of it will probably allow you to handle your web site’s content material extra successfully, which might enhance your web site’s website positioning and site visitors. Many don’t require deep technical data to make use of them, both.

Some of the most popular CMSs embrace:

  • WordPress.org
  • Hubspot CMS Hub
  • Wix
  • BigCommerce
  • Ghost
  • Magento
  • Textpattern

14. Optimize Your Website for Mobile

To present an incredible expertise for your cellular guests, it’s necessary to optimize your small enterprise web site for cellular gadgets. You can accomplish this through the use of a responsive design or making a separate cellular model of your web site. Additionally, you should use instruments like Google’s Mobile-Friendly Test to verify how nicely your web site performs and the way user-friendly it’s on cellular gadgets.

15. Internal and External Links are Important

Hyperlinks or just “hyperlinks” are an necessary a part of any web site, they usually can be utilized to enhance your web site’s website positioning and site visitors. Internal hyperlinks level from one web page in your web site to a different. External hyperlinks, however, are hyperlinks that time to pages exterior of your web site.

Internal and exterior hyperlinks are necessary as a result of they assist Google and different engines like google perceive your web site’s construction and content material. Additionally, they might help you improve site visitors to your web site by offering extra alternatives for individuals to click on by way of to your pages.

16. Add Social Media Integration

Social media integration might help you enhance your web site’s site visitors and engagement. By including social media buttons to your web site, you make it simple for guests to share your content material on their favourite social networks. Additionally, social media integration might help you monitor how nicely your content material is acting on social media.

Here are a couple of methods so as to add social media integration:

  • Add a Facebook Like button to your web site and weblog posts in order that guests can simply like them on Facebook.
  • Install a Twitter Follow button in order that guests can observe you on Twitter with out leaving your website. Add a Tweet This button to make it simple for individuals to share your content material with their followers.
  • Auto-publish your weblog posts to your social media profiles in order that your followers can see them as quickly as they’re printed.
  • Create a social stream to show your newest social media updates in your web site.

17. Have an Online Store or Booking Section

If you’ve gotten a product to promote, it’s important to have a web-based retailer or reserving part in your web site. An eCommerce website might help you develop your small enterprise by letting clients buy your merchandise from their computer systems, tablets and cell phones. Additionally, many eCommerce platforms help you monitor gross sales and stock in order that you know the way nicely your merchandise are promoting.

18. Use Professional Photography and Images

If you’re promoting services or products, it’s necessary to make use of skilled pictures and pictures in your web site. These assist guests perceive what you supply and can be utilized to point out off your services or products in motion.

If you don’t have the funds for knowledgeable photographer, there are many choices accessible on-line. You can buy inventory images from websites like iStockPhoto, Shutterstock and Dreamstime.

However, resist the urge to make use of low-quality inventory pictures. If you aren’t prepared to spend money on professional-looking pictures, it’s greatest simply to skip it altogether. Also, from a design standpoint, pictures ought to be used sparingly and provided that they assist the message you’re making an attempt to speak.

19. Use Reviews and Testimonials

Small enterprise homeowners can profit from evaluations and testimonials. So, when you have any out of your completely happy clients, be sure you embrace them in your web site. These might help enhance your credibility and persuade guests that they need to do enterprise with you.

A couple of methods to include evaluations and testimonials into your website are:

  • Add a hyperlink within the footer of each web page in order that guests can see them regardless of the place they’re.
  • Link to evaluations and testimonials in your e-mail advertising and marketing campaigns in order that new subscribers can be taught extra about you with out leaving their inboxes.
  • Add a hyperlink to evaluations or testimonials in your social media profiles in order that guests who click on by way of from there can readily discover optimistic suggestions about you.

20. Utilize Video Elements

Video is a wonderful approach to have interaction web site guests and can be utilized to elucidate your services or products in additional element. Additionally, together with movies in your web site might help enhance your website positioning outcomes.

There are a couple of methods so as to add movies to your website:

  • Embed movies from standard video-sharing websites like YouTube and Vimeo.
  • Upload movies on to your web site’s server.
  • Create a video touchdown web page to introduce guests to your enterprise and its services or products.

21. Test, Test, Test!

The greatest approach to guarantee that your web site is efficient is to check it commonly. This technique permits you to be taught and tweak issues as you go. Make certain that you just monitor how nicely every ingredient performs so that you could make modifications as wanted. Additionally, use analytics to see how guests are interacting together with your web site. This data might help you resolve what content material to maintain, change or take away.

Start Creating Your Small Business Website Today

Now that you’ve learn the guidelines, it’s time to place them into motion! Start by creating an inventory of crucial stuff you need your web site to perform. From there, start designing and constructing your website utilizing the following pointers as a information. And don’t overlook to check, check, check alongside the way in which to just remember to’re getting the outcomes you need.

Image: Depositphotos.com

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