McMorrow joins because the London company is using excessive creatively, significantly with its work for Microsoft, resembling its mission imagining Xbox’s video video games as tourist destinations, and bringing remoted seniors nearer to grandchildren by way of gaming with Beyond Generations, considered one of Ad Age’s Top 30 adverts of the yr. It has additionally gained new enterprise together with expanded duties for supply app Just Eat.
McMorrow labored for BBH for over 14 years, becoming a member of as an account government and rising to managing director in June 2020. During her time there she helped produce work together with the award-wining “Clowns” commercial for Audi.
“I’m immensely proud to be becoming a member of McCann, an organisation I’ve watched and admired for a while,” she acknowledged. “They have a contemporary, inventive and pluralist method and I’m excited to be becoming a member of such an excellent crew who share my ardour for creativity, together with a real love of purchasers and their enterprise. After 14 fantastic years, BBH will at all times maintain a spot in my coronary heart, and I now sit up for this new problem.”
The London appointment is the newest in a collection of senior hires at McCann. The company hired Alex Lopez, Nike’s world VP for model advertising and marketing and world males’s inventive director, to grow to be its new president and world chief inventive officer in late September. McCann’s New York workplace additionally elevated former Global Executive Creative Directors and Executive VPs Pierre Lipton and Shayne Millington to the roles of co-chief inventive officers, whereas former Executive Creative Directors and Executive VPs Caprice Yu and Cristina Rodriguez Reina stepped as much as world government inventive administrators.