Google and Microsoft are using their deep pockets to take on AWS

Google and Microsoft have turned to a brand new technique which has seen each firms make massive investments in different companies in an effort to bolster their cloud market share and higher compete with AWS.

After changing Diane Greene because the CEO of Google Cloud again in 2019, Thomas Kurian hasn’t been afraid to faucet the corporate’s $142bn money reserves to appeal to extra clients to the service. In truth, Google has made sizeable investments within the business security system supplier ADT ($450m), the Spanish-language media firm Univision, the healthtech startup Tempus Labs and the futures-exchange agency CME Group ($1bn).

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