LAFCU Modernizes Member Experience by Leveraging Digital Onboarding Through Partnership With MDT

FARMINGTON HILLS, Mich.–()–Member Driven Technologies (MDT), a CUSO that hosts the Episys® core processing system from Symitar® to supply a non-public cloud various for core processing and IT wants, introduced as we speak that $942 million-asset LAFCU has efficiently launched Digital Onboarding’s engagement platform via its partnership with MDT.

Digital Onboarding helps credit score union members activate, undertake and successfully leverage the monetary providers which are obtainable to them. By leveraging the Digital Onboarding platform, Lansing, Mich.-based LAFCU is ready to extra successfully digitally have interaction each new and present members. LAFCU can now routinely ship emails and textual content messages to attach members with personalised microsites, making it simpler and faster for them to undertake account-related providers that drive value financial savings, satisfaction and engagement comparable to digital banking, direct deposits, eStatements and extra.

“LAFCU is devoted to serving to the unbanked and underserved get hold of private monetary safety, which is why it’s so essential that we make it easy for all members to entry our digital providers,” stated Kelli Ellsworth-Etchison, Chief Marketing Officer at LAFCU. “Providing a handy, personalised onboarding expertise will permit us to determine robust relationships from the start with new members, whereas deepening loyalty with present ones. By leveraging the Digital Onboarding engagement platform via our trusted companion MDT, we’re enhancing accessibility and modernizing member journeys.”

Digital Onboarding’s platform allows LAFCU to seamlessly create and measure the effectiveness of digital member journeys with out heavy lifting from the credit score union. Through automating and digitizing the brand new membership and complementary service setup course of, LAFCU is empowering members with strong self-service instruments whereas boosting course of efficiencies.

“Institutions can ship the most effective digital account opening and digital banking expertise on the planet, however they are going to endure from excessive attrition charges whether it is troublesome to get members from one level to a different,” stated Ted Brown, co-founder and CEO, Digital Onboarding, Inc. “The Digital Onboarding platform was constructed to assist new account openers navigate the advanced means of activating a brand new account after it’s opened. I’m excited to companion with business leaders like LAFCU and MDT to deal with this essential hole within the business.”

“LAFCU is a long-time consumer with a confirmed monitor report of strategically investing within the instruments and know-how that may permit them to ship distinctive member service,” stated Larry Nichols, CEO and president of MDT. “By utilizing Digital Onboarding’s platform, LAFCU and different credit score union companions are offering members with simpler, extra environment friendly entry to obligatory services and products from the onset of the connection. Creating these personalised digital experiences shall be a robust differentiator because the aggressive panorama turns into much more crowded.”

About Member Driven Technologies

Member Driven Technologies (MDT) offers a non-public cloud various for core processing and IT wants. The CUSO hosts the Episys® core platform from Symitar®, in addition to dozens of seamlessly built-in options and supporting providers to assist run the whole establishment, comparable to digital banking, funds, lending, cybersecurity and imaging. Rounding out its complete suite, MDT additionally gives enterprise continuity, catastrophe restoration and regulatory options in addition to consulting, knowledge analytics, electronic mail internet hosting and {hardware} buying providers. By partnering with MDT, credit score unions throughout the nation are boosting efficiencies, enhancing safety and decreasing prices whereas sustaining a excessive degree of management. Visit or comply with @memberdriven for extra info.


Chartered in 1936, LAFCU is a not-for-profit monetary cooperative open for membership to anybody who lives, works, worships or attends college in Michigan and to companies and different entities positioned in Michigan. The credit score union serves greater than 68,000 members and holds over $942 million in belongings. It was named a Best Credit Union to Work For in 2020. LAFCU gives a complete vary of economic services and products in addition to an increasing complement of economic know-how options. Members take pleasure in advantages comparable to low charges, low rates of interest on loans, excessive yields on financial savings, reductions, educated workers and nationwide entry to fee-free ATMs. A recipient of the nationwide Dora Maxwell Social Responsibility Community Service Award for credit score unions, LAFCU enriches the communities it serves by supporting many organizations and causes. To study extra about LAFCU, go to

About Digital Onboarding, Inc.

Digital Onboarding Inc. is a SaaS know-how firm targeted on serving to banking and credit score union prospects activate their monetary providers merchandise. Digital Onboarding offers a totally automated new account activation platform that’s extra environment friendly and efficient than conventional cellphone calls, emails, unsolicited mail, and print brochures, driving revenue by rising new buyer and member activation charges. For extra info, go to

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