Build-A-Bear Workshop continues its dedication to digital transformation with a brand new interactive e-commerce expertise and a well timed new rent and promotion.
The new Bear Builder 3D Workshop is a singular animated e-commerce buying expertise that brings the retailer’s stuffed animals “to life” on-line. The retail expertise interactively guides customers by way of a recent tackle the enduring bear-building expertise from the retailer’s iconic stuffing course of to the center ceremony with the “creating the proper furry buddy on-line.” Upon completion of the immersive 3D interface, the brand new custom-made furry buddy is delivered to the client’s door.
In growth for over a yr, Bear Builder 3D Workshop represents a continuation of Build-A-Bear’s technique and dedication to delivering participating digital initiatives to assist the corporate’s increasing e-commerce enterprise. The platform was developed by Build-A-Bear in partnership with Buzz 3D, creators of interactive buying simulations; Nutanix, a hybrid multicloud computing firm; TierPoint, an information middle and cloud companies supplier; and PGAV, designers of amusement park experiences.
[See also: Build-A-Bear Brings Its Experiential Retail Online]
“The retail panorama has been shifting as customers have more and more moved to on-line buying,” stated Sharon Price John. “Our purpose is to fulfill friends the place and how they like to buy. Because we’re a high-engagement model, we wished to develop an interactive, digital buying choice that not solely delivered on our iconic in-store course of however supplied a dynamic expertise to create your individual furry buddy. E-commerce has historically been extra transactional, however we imagine Build-A-Bear is the proper model to interrupt the mould by including extra enjoyable and engagement to on-line buying as we proceed to execute our digital transformation technique.”
When friends enter the Bear Builder 3D Workshop expertise, they’re greeted with whimsical music and a range of furry mates to select from, with every featured in a row of Cub Condos. Once chosen, the furry buddy is whisked away to the stuffing space through a enjoyable journey down the Rainbow Slide. Guests are prompted to click on and drag clouds of stuffing into the furry buddy. After finishing the stuffing step, the Bear Builder 3D Workshop gives a recent model of the model’s Heart Ceremony together with making a want on the furry buddy’s coronary heart to formally carry it to life! After brushing and fluffing, the furry buddy dances over to the Wonder Wardrobe to pick from all kinds of clothes and equipment to create a singular and modern look. The subsequent step is a cease on the Hear Me Station so as to add a sound or tune to the furry buddy. To full the method, friends fill out a beginning certificates, together with giving a reputation to their furry buddy. With the exercise full, the completed furry buddy grabs a purple coronary heart balloon and floats again to the principle e-commerce web site the place friends can proceed buying or finalize their transaction.
Build-A-Bear additionally gives native supply choices so furry mates might be picked up at close by Workshops with BOPIS or curbside choices. In addition, Build-A-Bear has partnered with Shipt which gives same-day supply in choose areas all through the U.S.
[See more: The Future State of BOPIS and Curbside Pickup]
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