How bare metal servers enhance the work of online media

Content manufacturing is growing quickly, and so are information switch speeds. Providers who’re desperate to stimulate demand for his or her providers should take into account customers’ requests. Dedicated servers as-a-service, which we’re all accustomed to, are the best choice to decide on.

Verizon Media makes use of lots of of 1000’s of machines with greater than 4 million cores. Two years in the past, Verizon Media senior director architect James Penick said, “We’ve understood that we have to construct a basis earlier than constructing the home. Bare metal servers type the foundation of our infrastructure. It’s like hardening the constructing utilizing concrete and reinforcing bars.”

Bare metal servers assist Verizon Media to create the very best infrastructure for efficiency optimisation and perform commonplace quota requests inside a couple of minutes.

What are bare metal servers?

A bare metal server is a bodily server positioned in the cloud. Unlike digital machines, bare metal servers apply single-user management over the gear. The consumer can handle all {hardware} assets alone, management the server load instantly, and work independently from different customers’ digital machines.

Bare metal servers can be utilized in many alternative methods: you may both deploy digital machines, or dedicate the complete node to only one venture in addition to to a number of containers. Bare metal servers are sometimes chosen by media platform builders and people engaged on functions that require excessive pace and information safety. Let’s focus on why.

1. Larger online media performance

Unlike ‘virtual machines’, dedicated nodes can cope with resource-intensive tasks more efficiently. According to research, the efficiency of digital machines used workloads requiring excessive information processing pace is as much as 17 per cent decrease than bare metal servers. That’s as a result of devoted server customers have full entry to their servers and might use all computing assets on their very own.

We even knew this again in 2015. In his op-ed column on TVTech, Media Systems Consulting founder Al Kovalick emphasised the benefits of productive devoted servers for the media trade.

“Bare metal servers haven’t any virtualisation layer. The workloads are deployed on the servers with an OS that has sure preliminary configurations, however the cloud supplier would not introduce any extra software program. It’s as much as the person to outline which software program stack to make use of over the OS. These servers are managed by way of a management panel that displays the deployment course of, the server capability and the way the server is used. Dedicated servers have most efficiency. The person controls the total software program stack, and there’s no virtualisation tax.”

Some cloud suppliers mean you can use high-performance NVM disks and Intel Xeon Scalable processors of the third technology (Ice Lake). For instance, we began integrating these processors into our infrastructure in April 2021, along with different pioneers. Such gear means that you can clear up any downside shortly.

2. Bandwidth needed for the growing needs of the target audience

Imagine that you’re launching a new ‘Twitch killer.’ According to, this 12 months the video streaming platform’s customers have considered greater than 1 trillion minutes of video content material. Nowadays a median 720p (‘HD’) video takes about 900 MB per hour, that means that Twitch servers ship customers over 46.5 million gigabytes every single day. These are approximate calculations, however this can be a good instance of what form of server infrastructure an “common leisure portal” wants.

According to the Digital 2021 United States Of America report, this 12 months the common obtain pace on cell and stationary gadgets in the United States reached 67.3 MB/second and 174.6 MB/second respectively.

Content suppliers must fulfill customers’ rising calls for and to think about their alternatives. They should compete with giants like Netflix in the event that they wish to acquire customers’ consideration in the media area. Thus content material supply pace and high quality have to be at a excessive stage, which requires infrastructure with the corresponding bandwidth – which is most achievable with bare metal servers.

3. Fast scaling and adaptation to the current needs

According to the Ericsson Mobility Report, 63 per cent of cell site visitors comes from movies. By 2025, this worth could have reached 76 per cent. The rising market share of streaming media is answerable for such speedy modifications.

If media platforms, providers and portals wish to achieve success in the rising content material consumption market, they should present most efficiency. At peak load occasions, i.e. throughout calendar occasions, vital sports activities broadcasts, and so on., the alternative to decide on and configure all gear parts turns into much more necessary than ever.

In the G-Core Labs’ public cloud – Bare-Metal-as-a-Service – prospects can automate all of these duties (together with gear configuration, orchestration, and including new devoted servers) utilizing APIs. This will mean you can scale your platform shortly and to verify it meets your purchasers’ useful resource wants.

4. Predictable overload tolerance

“Unexpected performance decrease is what people dislike about cloud computing,” said¬†Mark Stymer, President of Dragon Slayer Consulting. “If you go for a bare metal server, your server’s efficiency is extra predictable, and the supplier can scale it up on demand and do it comparatively shortly.”

If you publish loads of content material, you’d higher select a supplier with a broad factors of presence community. The gear ought to ideally be positioned in Tier III or IV information centres at bigger site visitors trade factors. In this case, there shall be no want to fret about excessive content material supply pace and reliability.


Idle time (hours per 12 months)

Fault tolerance worth (%)

Tier I



Tier II



Tier III



Tier IV



Data centre ranges, as categorised by Uptime Institute

5. Media users’ security

Many media platforms have certain user security policies. No matter if it’s a corporate social network or an adult content site, user data and content must have reliable protection. Recall the 15 biggest data breaches of the 21st century – and keep in mind that start-up initiatives consistently endure a number of minor dangers.

G-Core Labs’ customers have entry to enhanced safety towards DDoS assaults. In case of a server assault, the site visitors is redirected to a menace mitigation system (TMS), which detects assaults, filters the site visitors and permits solely innocent information to achieve the server. Users can configure the TMS safety insurance policies on their very own. The most important benefit is that the IP would not get blocked throughout an assault, and the server stays accessible to customers.

6. Money-saving opportunities for small and large media platforms

When creating a media business, be it a streaming platform, a small independent media source publishing its content, or a photo and video hosting site, you need to decide how to optimise the company’s resources. Dedicated servers provide excellent opportunities to achieve this. The providers’ pricing policies allow you to configure the required server precisely enough, and as a result you won’t have to overpay for any idle megabit of memory. Cost predictability is another advantage provided by bare metal servers.

For instance, our devoted server tariff lets you choose particular person parameters. You can set up RAID or change its kind, enhance the disk quantity and the quantity of disks, enhance RAM quantity, change SSDs with HDDs and vice versa, and set up 10 Gbps community playing cards. You may configure {hardware} with the engineers’ assist.

Internet tariff parameters together with site visitors package deal and bandwidth measurement will be modified independently. Changing to a different tariff requires no additional cost.

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